Zed Black Agarbatti has launched its campaign for the ICC Cricket World Cup 2023 featuring former cricketer MS Dhoni. The campaign has been conceptualised by Oberoi IBC and the brand film will be promoted across News and GEC Channels.
In the TV commercial, MS Dhoni can be seen enjoying the match with a group of friends. While tensions in the group run high, Dhoni speaks about the spirit of prayers in tough times, and says every prayer will be heard.
Ankit Agrawal, Director, Mysore Deep Perfumery House, said, “We are truly honoured to have reunited with the legend, MS Dhoni as a part of the Zed Black family since almost a decade now. His leadership and the values he stands for aligns perfectly with our brand ethos. Through this dynamic association, we hope to inspire individuals and communities to come together, celebrate moments, and extend their collective blessings”.
“The new TVC, which captures sentiments of joy and euphoria is sure to make waves and strike a chord with the nation and offer their shared prayers and well-wishes for Team India. Zed Black has established a strong presence in the preferences of Indian consumers and has a significant share in the Indian market. Our strategy involves a dedicated focus on a wide array of regional fragrances, alongside our commitment to exploring innovative fragrances and research and development methods. With the upcoming festive season, we anticipate a surge in demand,” said Anshul Agrawal, Director, Mysore Deep Perfumery House.
Conceptualized by Oberoi IBC the TVC will be promoted through a 360-degree approach across News & GEC Channels for the festive season.
Anand Oberoi, Managing Director, Oberoi IBC, said, “With their products being an integral part of households across India, Zed Black has often been associated with the power of prayers and spiritual rituals. This collaboration with MS Dhoni and the new TVC underlines the belief that collective prayers have the potential to create a positive aura and bring good luck not only to the cricket field but also to our lives.”
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