Mumbai: Hindi Business news channel, Zee Business has claimed the status of becoming the most-watched channel Budget 2020 Day with 54% market share.
The Union Budget was presented by Finance Minister Nirmala Sitharaman on February 1 in Parliament. Zee Business started its coverage early morning itself and brought all the latest news, updates, budget speech and experts’ analysis for its viewers. All the changes, permutations and combinations stemming from Budget proposals were decoded for viewers by Zee Business Managing Editor Anil Singhvi in an easy-to-understand manner, and at the same time providing the deepest of insights.
The depth of the coverage was clearly visible from the love that the viewers showered on Zee Business channel helping it to emerge as the most-watched channel in India on Budget Day with a whopping market share of 54 percent. Not just this, the channel clocked a market share of a whopping 58 percent while finance minister was delivering her speech in Parliament.
Zee Business’ budget day coverage was led by its Managing Editor Anil Singhvi who was on air with his panel of experts for more than 12 hours. Singhvi, with his team of experts, broke breaking news and gave market insights as the finance minister went on to present the Union Budget.
Singhvi was full of praise for his panel after the data revealed that Zee Business has emerged as the most watched channel on Union Budget day. Singhvi said that when you put together such a fine ‘Budget Cafe’, featuring some of the best names from the industry, the viewers will automatically get glued to the channel.
“On the biggest day for Bazaar, Business, Industry and Economy, Zee Business emerged as country’s favourite channel,” Singhvi tweeted, while thanking the Zee Business viewers for their love, trust and support.
Notably, Zee Business also claimed greater market share on Budget 2020 day than two of India’s biggest English Business channels combined.