Mumbai: Bollywood celebrities have taken social media by storm as they are sharing posts and tweets with #Padathon. As Zee Cinema airs the World Television Premiere of Pad Man this May, the channel has aimed to take up a noble cause which is been supported by Akshay Kumar. With the aim to empower the common man and with the mission to create more pad men, the channel has created a unique social campaign. Starting Monday, 7th May, for every post or tweet using the #Padathon and tagging Zee Cinema, the channel contributes Rs.10/- towards the cause of aiding menstrual hygiene. All the money raised through this campaign will be donated to an NGO which provides low-cost sanitary pads to needy women.
Akshay Kumar who is also known as #Padman of Bollywood, kick started the #Padathon by posting and tweeting about this initiative, “Make women strong only then will the country be strong! @zeecinema‘s latest initiative wherein for your every post/tweet using #Padathon tagging @zeecinema, they will donate Rs.10 to the cause of women’s menstrual hygiene. It’s time for you too to be a PADMAN!”
Soon excited co-actors and fans took to social media to social media tweeting and sharing posts across different platforms. His wife Twinkle Khanna who is also the producer of Pad Man urged the Twitterat is to promote this noble act. “Go for it folks #Padathon @zeecinema !” read the post of Mrs Funnybones. Actor Shabana Azmi also retweeted showing that she is also in favour of the cause.
The tweet has also garnered the support of lyricist, singer and writer Swanand Kirkire who tweeted, “#Padathon @zeecinema LETS DO THIS!!!!” Also, Pankaja Gopinath Munde, Maharashtra State Minister for Rural Development, Women & Child Welfare tweeted in support of the cause.
While actors are going all out to support the cause, how can the original Pad Man of India stay behind? Arunachalam Murugunantham retweeted Akshay Kumar’s tweet reinforcing the initiative and inspiring followers to do their bit.