Kochi: The COVID-19 pandemic is raking in more and more hapless victims across the globe, the call for staying at Home has become louder. Zee Keralam, one of the leading entertainment channels in Kerala, has come up with an engaging campaign to drive home the message – Stay at Home. Hoardings asking people to stay at Home have been placed outdoors requesting people not to roam freely during this health crisis and stay safe inside.
The campaign initiated by the Zee Keralam has also thanked the kind and responsible citizens staying at their homes for their diligence to save others. The hoardings have been placed at various locations with a message for those who are outside while thanking those staying at homes. Mobile users were also asked to share the message of staying at Home.
The strategic campaign ‘If you can read this’ on strategic mediums has driven the point home. In India, Kerala was one of the first states to have affected by the disease. However, with strict controlling measures and people following self-lockdowns, the scenario has improved rapidly. The people of Kerala have fought the pandemic together with brave minds and kind hearts.