• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Wednesday, January 20, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Television

Zee Marathi’s ‘Chala Hawa Yeu Dya’ show evokes an emotional response from Shri. Dhananjay Munde

by Editorial
January 7, 2021
in Television
2 min read
Zee Marathi’s ‘Chala Hawa Yeu Dya’ show evokes an emotional response from Shri. Dhananjay Munde
Share Share ShareShare

Mumbai: Zee Marathi’s popular comedy show ‘Chala Hawa Yeu Dya’, has achieved yet another significant milestone by receiving positive words of acclaim from Maharashtra’s Cabinet Minister for Social Justice & Special Assistance, Shri. Dhananjay Munde. The show has gained critical acclaim for its letter-reading segment where a heartfelt letter is read out by a postman every episode. Penned by Arvind Jagtap, these letters have set a benchmark in the Marathi fraternity.

In the recent episode of ‘Chala Hawa Yeu Dya’, a letter to sugarcane workers, their children and their future was read out by Sagar Karande, in the presence of honorable leaders of our state, namely  Pankaja Munde, Rohit Pawar and Sujay Vikhe Patil. In a surprise turn of events, writer Arvind Jagtap received a letter from Dhananjay Munde, Minister for Social Justice and Special Assistance, Government of Maharashtra. In his letter, Dhananjay Munde acknowledged the letter penned for the sugarcane workers, and expressed feeling overwhelmed & getting goosebumps after watching the episode. Since his father too was a sugarcane worker, it struck an emotional cord and brought to mind the backbreaking legacy of hard-work that sugarcane workers usually pass on to their children.

As a significant result of the letter read out on Zee Marathi, Dhananjay Munde committed to taking over the corporation set up by his late father. In an effort to improve the future of sugarcane workers & their children, the Cabinet Minister promised to implement employment guarantee schemes so that these workers get access to good jobs as rightful entitlement, also pledging to ensure the safety of all these workers and a bright future for their children, as well as their financial and social stability.

In a hat-tip to Zee Marathi’s reach among Marathi audiences, Dhananjay Munde ended his letter in the hope that a future letter read on Zee Marathi’s ‘Chala Hawa Yeu Dya’ may note his contribution in improving the plight of sugarcane workers.

Amit Shah
Amit Shah

Speaking about the episode, Amit Shah, Cluster Head – North, West & Premium Channels, ZEE said, “With its rich legacy and customer centric approach, Zee Marathi not only entertains Maharashtra but has also subtly educated & inspired people in the region. Being a humour-based show aimed at spreading smiles and positivity in the lives of our viewers, Zee Marathi’s flagship show ‘Chala Hawa Yeu Dya’ also strikes a chord with the audiences by creating definitive social impact. We are deeply honoured to have received these words of acclaim from Shri. Dhananjay Munde and his letter has inspired us to keep working harder to engage and entertain viewers with quality content.”

Nilesh Mayekar, Business Head, Zee Marathi added, “’Chala Hawa Yeu Dya’ has been successfully entertaining viewers across Maharashtra for over 6 years now. Immense hard work has been put in by the teams to establish the show in the viewers’ hearts, and the letter reading segment has quickly become an audience favourite making it an integral part of the show.In one of the recent episode, the letter to sugarcane workers struck an emotional cord with Shri Dhananjay Munde, wherein he promised to implement schemes for the upliftment of the workers.This is a significant achievement for the show, as we constantly endeavour to continue entertaining the audiences while bringing to the fore key social issues that impact them. This is what makes Zee Marathi, the most loved channel in the region!”

Tags: Amit Shah ZEEArvind JagtapChala Hawa Yeu DyaNilesh Mayekar Zee MarathiSagar KarandeShri. Dhananjay MundeZee Marathi

Related Posts

Zee Cinema brings the World Television Premiere of Khaali Peeli on 24th January
Featured

Zee Cinema brings the World Television Premiere of Khaali Peeli on 24th January

by Editorial
January 19, 2021
0

Mumbai: Zee Cinema is all set to telecast the World Television Premiere of the total family entertainer, Khaali Peeli, on...

Read more
Zee Keralam all set to air Onam special programs and blockbuster movies this weekend
Television

ZEE Keralam family comes together for Republic Day special event ‘Vismayaraavu’

by Editorial
January 19, 2021
0

Kochi: ZEE Keralam is coming up with a mega event on this Republic Day 'Vismayaraavu'. The event will telecast from...

Read more
Dheeraj Sinha, Managing Director – India, Chief Strategy Officer – South Asia, Leo Burnett on Focus 2021

The focus this year will be about giving scale to these new collaborative ways of working: Dheeraj Sinha, Leo Burnett

January 19, 2021
We believe that loyalty enabled commerce is the future, and is key to driving consumer engagement and stickiness

We believe that loyalty enabled commerce is the future, and is key to driving consumer engagement and stickiness: Manish Dureja, InterMiles

January 19, 2021
What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

January 19, 2021
As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

January 18, 2021
Amit Sethiya, CMO, Syska Group

Syska Group’s Top 5 points of Focus for the year 2021: Amit Sethiya, CMO

January 18, 2021
Expectations on the Budget 2021

Budget Expectations 2021: From Tax Reforms, Tech Adoption Boost to Consumer Sentiments, Industry Expects an Array of Stimulus

January 18, 2021

Subscribe to Newsletters

Trending

Gaming company founders join SBC Digital India speaker line-up
Events

Gaming company founders join SBC Digital India speaker line-up

by Editorial
January 19, 2021
0

The speaker line-up for the SBC Digital India conference and exhibition is set to feature the founders of some of...

What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

January 19, 2021
Zydus Wellness consolidates media mandate with Wavemaker India

Zydus Wellness consolidates media mandate with Wavemaker India

January 18, 2021
Fast&up ropes in Zumba Master Trainer Sucheta Pal as Brand Ambassador for Women's Wellness

Fast&up ropes in Zumba Master Trainer Sucheta Pal as Brand Ambassador for Women’s Wellness

January 19, 2021
Urban Company appoints Abhinav Tyagi as SVP of Marketing

Urban Company appoints Abhinav Tyagi as SVP of Marketing

January 19, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.