Chennai: Zee Group owned Tamil Entertainment Channel, Zee Tamil, will transform from Free to Air to Pay Channel as on 1st February 2018.
According to a notification issued by the distribution team of Zee Entertainment’s distribution team addressing the MSOs and Cable Operators across Tamil Nadu and rest of India, it states that their FTA Zee Tamil will be going pay from the mid-night 12:01 AM of 1st February 2018.
Apparently, Zee Tamil will become a Pay Channel across all platforms like Digital Cable TV, DTH, HITS and IPTV. The A-la-Cart price of Zee Tamil channel was fixed at Rs 5.25
The increasing popularity of Zee Tamil in the recent past with its viewership increasing day by day might be the reason for the channel going pay.
Moreover, positioning of Zee Tamil channel next to Sun TV on Arasu Cable Network’s Set top Boxes has helped the channel to tap the spillover audience from the market leader.
Steady increase of Zee Tamil’s over all GRP and increase of its Prime time viewership in recent past is the testimony of the fact that the channel is able to increase its sampling during the channel surfing and they were able to retain the audience with its quality content.