Chennai: ZEE Tamil has unveiled its new brand identity—‘Ullathil Oruvarai Ungal Zee Tamil’—ushering in a heartfelt chapter that celebrates belonging, emotional truths, and the enduring spirit of togetherness. Reaching millions of households across the state, the channel reinforces its deep-rooted connection to Tamil culture and audiences through this new campaign.
At the core of the campaign lies a touching sentiment: ‘Ullangal Onragum pothu, ulagamae kondattam aagum’—a message that celebrates the power of unity, resilience, and shared joy. The brand film, which captures this spirit through evocative storytelling and everyday Tamil narratives, features characters and scenarios deeply embedded in regional reality. Watch the brand film here.
Anchoring the narrative is the emotional story of an army father called to duty days before his daughter’s wedding. In his absence, the entire neighbourhood rallies together, ensuring the celebration continues with joy and grace. When he returns, he is moved to find everything beautifully arranged—a heartfelt reminder of the strength of community.
The campaign film also features popular ZEE Tamil artists and celebrates the rich tapestry of Tamil traditions, bringing alive the emotional essence of the region through scenes of familial warmth and cultural vibrance.
Siju Prabhakar, Cluster Head – Zee South, said, “With ‘Ullathil Oruvarai Ungal Zee’, we are not just unveiling a new identity — we are reinforcing the deep emotional bond that Tamil audiences have always shared with us. This campaign is a heartfelt tribute to the warmth and resilience of the Tamil community. From intimate traditions to grand milestones, Zee Tamil continues to reflect the real emotions and lived stories of the common man. Through this film and our renewed brand promise, we want every viewer to feel, ‘Zee Tamil is not just a TV channel in my home — it is one in my heart.’”
Kartik Mahadev, Chief Marketing Officer, ZEE Entertainment Enterprises Ltd., added, “The campaign ‘Aapka Apna ZEE’, is a powerful multilingual brand film series that brings alive the essence of the many Indias that live in one country. It is a mirror to how India shows up for each other. Each of the seven films is deeply rooted in the cultural milieu of its region— capturing its rhythm, rituals, landscapes, and the authenticity of its people. From the rains becoming a character in Kerala, to a village in Andhra Pradesh known for its legacy of army service, every story reflects the cultural richness and emotional truths of real India. This campaign is a reaffirmation of ZEE’s role as a trusted companion in the daily lives of millions. Saath Hai Toh Baat Hai’ is a sentiment that links to the heartbeat of millions of homes, where ZEE isn’t just watched, but welcomed every day.”
