Zee Telugu, the general entertainment channel in Andhra Pradesh and Telangana, refreshes its brand identity. The new identity was unveiled by Naveen Polishetty at the Zee Mahotsavam – the 18th-anniversary celebration, telecasted on 21st May 2023 on Zee Telugu.
According to the channel, the new logo is inspired by the marigold flower and was designed to symbolise vibrance, acting as a visual representation of the audience’s inner strength. The channel aims to establish a stronger bond with the viewers and assist them in creating more unforgettable moments in their lives.
Resonating with its belief, the new logo takes the brand proposition of “Aarambham Okka Aduguthone”, which translates to “The beginning is with one step”, to the next level. The new logo reflects Zee Telugu’s belief in taking the first step towards new beginnings. By encouraging people to step out of their comfort zones, the channel aims to inspire personal growth and success. The logo also represents the regional identity and urges individuals to live purposefully, find fulfillment, and pursue their goals.
Zee Telugu also plans to adopt a rule-bending approach, striving to bring positive change to society. The channel aims to strike a balance between offering guidance and support while fostering strong relationship with its viewers. The new logo communicates the core values and mission of Zee Telugu, which will be further reflected in the upcoming changes to programming and the introduction of new shows.