Mumbai : The BrandZ Most Valuable Indian Brands report that tracks the value of India’s most valuable brands and provides insights into how to develop a strong and valuable brand in India has launched a detailed report on the Top 75 most valuable Indian Brands, in which Hindi entertainment channel Zee TV and the Tamil entertainment channel Sun TV, is featured among the Top 75 brands.
ZEEL group owned Hindi GEC Zee TV features in No.15, with the brand value of $3,772 million and the Tamil GEC Sun TV features in the No. 37, with a brand value of $1,548 million.
Zee TV is a new entrant to the Top 75 Indian brands list along with 30 new brands in various other categories and has ranked ahead of Sun TV. Sun TVs brand value has increased to $3,772 million against its brand value which was $1.064 million in 2017. It is also noted that the brand value has changed by +45% against the previous year. The report considers the listed companies and hence other major private entertainment companies are not considered.
Trust is an important key driver of brand value, with its impact on corporate performance a key theme in this year’s BrandZ ranking. In their strongest year yet, the collective value of India’s Top 50 brands grew 34%. WPP and Kantar Millward Brown’s BrandZ™ Most Valuable Indian Brands analysis reveals brand value was boosted by rising consumer confidence, the country’s return to rapid economic growth and consumers becoming increasingly brand aware.
To reflect the strength of India’s growing economy and a marketplace where more local brands are emerging to present consumers with increased choice, the ranking has grown from 50 to 75 brands.
Since its launch five years ago, the total value of the BrandZ Top 50 Indian brands grew 110% to $146.1 billion. This compares to a rise of 76% for the BrandZ Top 50 Chinese brands and 60% for the BrandZ Global Top 50 over the same period.