Mumbai: Zee TV is all set to present the world television premiere of ‘Radhe: Your Most Wanted Bhai’ at 12 Noon on 15th August.
Directed by Prabhu Deva, and produced by Salman Khan, Sohail Khan, Atul Agnihotri and Zee Studios, Radhe: Your Most Wanted Bhai is all set to visit the television screens this Independence Day.
In the run-up to this much-awaited premiere, Zee TV packs in a most unusual surprise that is bound to excite every Salman fan across India. The channel aims to create a Fan mosaic of the iconic pose of Radhe encompassing nearly 6,500 images of Salman Khan’s biggest fans from across the country. All one needs to do to get featured in the mosaic is to upload their picture on their social media page tagging @ZeeTV and using the #BhaiKoSalaam in their post. Alternatively, Mumbai-based fans can also visit the installation and personally paste their selfies on the Fan Mosaic themselves. The lofty 32 ft x 20 ft recreation of Salman Khan’s Radhe is being installed at the Carter Blue Promenade in Bandra, Mumbai and is open for all Salman Khan’s fans till 14th August.
Speaking about this unique installation, Aparna Bhosle, Business Head of Zee TV said, “For millions of fans across the nation, Salman Khan has been this larger-than-life hero they worship, a symbol of incomparable charisma and effortless swagger. It is with the intent of enabling every Salman fan to express their love for him in an extremely personal way that we are inviting them to contribute their selfies, which in turn will be assembled and curated into to an almost God-like avatar – a gigantic mosaic of their idol at the busy Carter road promenade in Mumbai. We hope this celebration of Salman’s fandom mirrors the euphoria surrounding the world television premiere of his film Radhe we’re bringing our viewers on Independence Day.”
Set against the backdrop of Mumbai, the movie follows the story of a young, suspended cop who is recalled for a top-secret mission after the city’s youth fall prey to a deadly drug racket that has led to an outbreak of addiction. Although Radhe (Salman Khan) is a specialist cop, he is up against Rana (Randeep Hooda) a dangerous man involved in the drug mafia, who will go to any extent to rule the city. Being the last hope for everyone, will Radhe be able to get everything under control?
While the fan mosaic will be complete by 14th August, Radhe: Your Most Wanted Bhai premieres on Zee TV on 15th August.