Mumbai: Zee TV is set to present audiences with a new late primetime offering Tere Bina Jiya Jaye Na, the story of a simple girl Krisha Chaturvedi from Udaipur who moves into a magnificent palace of Prince Devraj Singh Rathore, beginning a new life.
Premiering on 9th November and airing every Monday to Friday at 10 PM, Tere Bina Jiya Jaye Na is the creative collaboration of Zee TV and the production house – Dome Of Entertainment led by Mohammad Morani, Mazhar Nadiadwala and Anil Jha.
The storyTere Bina Jiya Jaye Na is Set against the picturesque landscape of the princely state of Ambikapur, the story delves into the life of Krisha Chaturvedi a simple girl from Udaipur who moves into a magnificent palace with hopes of beginning a new life with the man of her dreams, Prince Devraj Singh Rathore. The latter on the other hand, is the current heir of the royal family of Ambikapur and has the charisma of a blue-blooded royal. Unlike Krisha’s world, Devraj’s family still lives in the glory of the Rajwadas and are staunch believers of tradition. Jaya Maa is the matriarch of the royal family. While she came to the house as a caretaker of the palace years ago, she soon became more like a sister to Devraj’s father, Virendra Singh Rathore. After his untimely death, Jaya Maa became the sole in-charge of the Rathore mansion and has been responsible for its smooth running ever since. She is an elegant, glamorous woman with a royal demeanor and loves to socialize amongst her own.
Zee TV Business Head Aparna Bhosle said, “Our upcoming fiction offering, Tere Bina Jiya Jaye Na is a romance that begins where most other fairy tales end – the girl’s long-cherished dream of being swept off her feet by her Prince Charming comes true. Instead, our show focuses on what happens thereafter. Set against a backdrop of royalty, the show has been shot extensively in palaces across Udaipur. We have a stellar cast on board with the likes of Avinesh Rekhi, Anjali Tatrari, and Rakshanda Khan in pivotal roles. We are happy to collaborate with Mohomed Morani, Mazhar Nadiadwala and Anil Jha of Dome of Entertainment in bringing this epic romance to our audiences.”
Producers Mohomed Morani, Mazhar Nadiadwala and Anil Jha of Dome of Entertainment said, “We’ve all heard of fairy tales where long-cherished dreams eventually come true … Our story begins with this happy, fairy tale ending and goes on to narrate what happens after our lead protagonists seem set for their ‘happily ever after’. Shot extensively in the most exclusive imperial settings of Udaipur and now in Mumbai, our story unfolds against the fascinating canvas of the lifestyles of the blue-blooded. We must add that it is great to have a channel like Zee TV backing our vision and helping us create a show of this scale and magnitude. We just hope everyone showers us with love and appreciation as the show goes on air from 9th November on Zee TV.”