Zee TV’s singing reality show, Sa Re Ga Ma Pa has returned with a new season and features Himesh Reshammiya, Neeti Mohan, and Anu Malik as judges, and Aditya Narayan as the host.
In a new format, the show promises to give participants the opportunity to record original singles even before the season ends.
The new season of Sa Re Ga Ma has brought on board 18 sponsors, informed an official statement.
The sponsors include Maruti Suzuki India (Co-title Sponsor), Dabur India (Co-presenting and Associate ), Mondelez India Foods (Co-powered By), Hindustan Unilever (Co-title and Special Partner) and The Association of Mutual Funds in India (Associate Sponsor). Other ‘Special Partner’ sponsors are Rajdhani Flour Mills , Procter & Gamble, WhatsApp, Loreal India, Berger Paints India, Bandhan Bank, Capital Foods, Kohler India Corporation, Eveready Industries India, H&M Hennes & Mauritz, and Wipro Enterprises.
Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, ZEEL, said, “As the pioneer of music reality shows in India, Zee’s Sa Re Ga Ma Pa has become an iconic brand in itself and has been among the most-watched shows across India in its run of more than two decades.
“We are extremely delighted with the response from the brands and I wholeheartedly welcome all the 18 sponsors on board – who have continued the trust in our platform, as we embark into the festive season together. With our curated multimedia promotion plan, each sponsor will get phenomenal 360-degree exposure and innovative brand engagement opportunities in every phase of the show to bring out the brand’s core propositions effortlessly and leave a long-lasting impression among our viewers in this vibrant festive season.”
Aparna Bhosle, Business Head, Zee TV, said, “We are delighted to see an exceptional response from advertisers for our new season of Sa Re Ga Ma Pa. A combination of some remarkable fresh talent coupled with a revamped format has elevated our appeal with both the audience and brands alike. Our team is poised to bring you the OG voices of India who, basis their performance in the season, are already getting opportunities to record their original singles to be released by Zee Music Company.”
Shashank Srivastava, Sr Executive Officer, Marketing & Sales, Maruti Suzuki India, said, “This marks the beginning of an interesting partnership between Maruti Suzuki Arena, India’s largest automotive channel and the iconic television show – Sa Re Ga Ma Pa. We believe in bringing the joy of mobility to all and creating exciting new experiences. Maruti Suzuki Arena brings this vision to reality with a modern, tech-enabled and youthful experience. Now, ‘Find Your Match’ with our wide array of cars and network. Sa Re Ga Ma Pa shares a similar journey where talent meets opportunity. This collaboration elevates our brand positioning amongst the relevant audience. Hoping, together, we deliver a great season.”
Shiva Krishnamurthy, Head – Beverages & Foods, Hindustan Unilever, said, “We are pleased to associate with Zee TV and their iconic show, Sa Re Ga Ma Pa. Taj Mahal tea has always championed Indian classical music. Stalwarts like Ustad Zakir Hussain, Niladri Kumar, Rahul Sharma and now Nirlai Kartik have endorsed it. Taj Mahal tea salutes craftsmanship – whether it is a master tea blender or a music maestro. We look forward to celebrating musical talent with this show.”
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