National: ZEE5 partners with the Calcutta Football League, allowing fans to stream top matches live. It targets East Bengal and Mohun Bagan supporters to captivate audiences with a shared passion for football.
The Calcutta Football League started on June 27th and runs until September 30th, with ZEE5 featuring 26 teams in two groups for a total of 199 matches. Teams like Mohun Bagan SG, East Bengal FC, Mohammedan Sporting Club, and Diamond Harbour FC are part of the tournament. Matches will be streamed in Bangla and English commentary to cater to diverse audiences. ZEE5 will also provide Video on demand (VOD) content showcasing the best goals and key moments for fans to catch up conveniently.
Manish Kalra, Chief Business Officer of ZEE5 India stated, “We are delighted to partner with the Calcutta Football League to bring our audiencean immersive football streaming experience. This partnership not only highlights ZEE5’s commitment to delivering high-quality sports content but also celebrates the rich football culture of Bengal. It exemplifies our dedication to pushing boundaries and ensuringa comprehensive viewing experience for our viewers.”
Anirban Dutta, Secretary of the Indian Football Association said, “We are thrilled that this deal has come to fruition, as it marks the first time the Calcutta Football League will be broadcasted on a major platform like ZEE5. This is a significant step forward for the league and its fans.”
Last year, ZEE5 partnered with Big Bang Media for the IESF Big Bang Asia Open 2023 esports tournament, attracting 80,000 participants from 40 countries in Asia and the Middle East. Building on the success of The DP World International League T20 Season 2, ZEE5 will launch Season 3 of ILT20 on January 11, 2025, with 34 matches leading up to the final on February 9, 2025.
Here is the link for the promo: https://app.frame.io/presentations/b0fe1203-972f-4f34-8a8d-26016e6ff960
