Mumbai: The World Pickleball League (WPBL) has announced Sony LIV as its official digital streaming partner, strengthening the league’s digital presence ahead of its high-octane Season 2. Under the exclusive partnership, all 120 matches of the upcoming season will be streamed live and on-demand on Sony LIV, bringing elite pickleball action to millions of fans across India.
Season 2 of the World Pickleball League will feature seven teams owned by prominent celebrities, including megastar Samantha Ruth Prabhu, National Award-winning filmmaker Atlee, youth icon Rishabh Pant, Indian cricket legend Sunil Gavaskar, actors Rakul Preet Singh and Jackky Bhagnani, and power couple Riteish and Genelia Deshmukh. The season promises an immersive viewing experience, combining competitive sport with celebrity participation and high-energy entertainment.
With this partnership, Sony LIV will offer fans seamless access to every match, key moments and exclusive content across devices, further amplifying the league’s reach among digitally engaged audiences. The World Pickleball League is affiliated with the All India Pickleball Association (AIPA), Asia Federation of Pickleball (AFP) and the United World Pickleball Federation (UWPF).
“Our partnership with Sony LIV is a key step in expanding WPBL’s digital reach and deepening our connection with fans across India. Sony LIV enables us to reach new audiences where they are today, on mobile and connected devices. Season 2 represents a significant leap for the league, with more teams, more matches and a growing pool of international and Indian talent. This collaboration aligns perfectly with our vision of building a scalable, fan-first league with a strong global appeal,” said Gaurav Natekar, Founder and CEO, World Pickleball League.
Commenting on the association, Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, Sony Pictures Networks India, said, “Pickleball is creating a new wave of sports engagement with its high-octane action and celebrity endorsement. The first edition of the league established pickleball as a strong urban contender by drawing high engagement from audiences across key metros. Through our continued partnership with the World Pickleball League, Sony LIV is proud to offer fans seamless live and on-demand access to every match, key moments and behind-the-scenes action, delivering an immersive experience that connects with today’s digitally savvy and sports-loving generation.”
World Pickleball League Season 2 will feature 120 matches played over 13 days, up from 90 matches in the inaugural season, with participation from 56 world-class players representing 18 nations. With Sony LIV onboard as the official digital streaming partner, WPBL aims to engage a new generation of sports fans through high-quality, seamless live coverage and a strong OTT ecosystem.
