Mumbai: ZEE5 Global & Publicis Groupe have ranked #1 in a nationwide OptiScore Challenge undertaken by Google. There were 125 plus competing agencies and advertisers and the competition stretched for over nine weeks.
Publicis Groupe received an 87.31% agency score while ZEE5 Global, a client of Performics India received a 97.85% advertiser score while both ranking at the first position in their respective categories.
Google’s OptiScore challenge is an assessment of the top performance of advertiser accounts/campaigns on Google. The OptiScore (short for optimisation score) is an estimate of how well a Google Ads account has been set up and runs to follow best practices to maximize the potential of the platform. The score is shown for active Search, Shopping and Display campaigns on Google Ads. The optimisation score runs anywhere from 0% to 100%, with 100% indicating that the Google Ads account has performed to its fullest potential.
Archana Anand, Chief Business Officer, ZEE5 Global said “As a platform targeting South Asian diaspora audiences across the globe, it becomes critical for us to ensure that we drive the most optimal results from our campaigns through bringing in best practices and intensive knowledge. The OptiScore challenge was a great initiative by Google to ensure that the Team had the right incentives to re-look at the accounts and campaigns and eke out more efficiencies and better RoI. We’ve always been at the forefront when it comes to experiments and optimization techniques, and I hope we continue to drive deeply data-led and ROI driven strategies as we go forward.”
Pallav Jain, Co-CEO, Performics India, says, “It’s a great honour, and we thank Google for this recognition. The win is a testament to the best-in-class strategy, smart planning and direction, smooth execution and implementation that we bring for our clients on platforms such as Google. Publicis unlocks strong business growth and new consumer connections for brands in a platform world through one-to-one personalised communications at scale, and our performance in the
OptiScore challenge highlights the fact that our work is top-notch in the industry, in line with world-class standards and best practices. We will look to continue our stellar run and help our clients achieve the right business results and market leadership.”