Mumbai: ZEE5 has announced the launch of Infonomix – a universal offering from its industry defining Ad Suite. It is designed and developed to help the brands benefit from precise targeting and segmentation capabilities to deliver measurable results.
Infonomix, third in line offering from ZEE5’s Ad-suite is designed to help brand in action-led campaign planning using five key parameters of targeting that include inventory, key-value and audience, connection, devices and geography. Further, it will allow a brand to segment its audience by their interest, affinity and demographics. Infonomix will give power to brands to segment and target to reach right audience in the most effective way.
Taranjeet Singh, Chief Revenue Officer and Business Head, ZEE5 India said, “The core idea behind designing ZEE5’s Ad-suite is to give power to brands to choose the best offering per their business objective. Infonomix is a classic example of how brands can make use of this flexibility and prowess to target precisely and leverage segmentation capabilities to deliver measurable results in a brand safe environment.”
The universal offering will cater to brands need with higher ROI website visits, lead generation, app installs through performance marketing, support accurate CPM and budgeting. It will help acquire new customers and retarget the users to increase engagement by using customer attribute, affinity and behaviour intel.