Mumbai: Zindagi launched with a promise of bringing the best stories from across the world to Indian television screens. This summer, fulfilling its brand promise of Bemisaal Kahaniyaan, the channel has launched stories that will charm our viewers with their realistic appeal, superlative character portrayals, captivating performances and their ability to satiate the sensibilities of the modern viewer. These dramas have struck an emotional chord with the audience and has provided its viewers with glimpses into the lives of people from across the world. Zindagi has brought an all new line-up of good storytelling from India, Pakistan and Turkey. These masterpieces are a testament of Zindagi’s commitment to bring viewers good storytelling from across the world.
Commenting on the new slate of shows, Mr. Sunil Buch, Chief Business Officer, Zee Entertainment Enterprises Ltd (ZEEL) said, “At Zindagi, it has always been our endeavour to showcase unique and compelling content. We have evolved our proposition to Bemisaal Kahaniyaan with a view to bring unparalleled world-class content to its viewers in India. Showcasing stories that had universal themes is now taken ahead with some noteworthy shows that are a reflection of the channel’s brand promise. The overwhelming response from our viewers since our launch encourages us to stay ahead and continue to strive for excellence.”
From Pakistan, covering a myriad of varying emotions; this month, Zindagi presents some beautifully penned dramas. Malika- e- Aliya that premiered on 11th May at 9.40 PM, is a family thriller written by Nadia Akhtar and is the story about making one’s dreams come true. From veteran author, Umera Ahmad, comes the tragic romantic drama that airs at 8 PM, Mohabbat Subha Ka Sitara Hai. It is a modern day Cinderella story. Premiering on 23rd May at 8.50 PM is Ishqaway, a twisted tale of love, friends, envy and family pressure.
From India, Zindagi will present three popular stories with a timeless appeal that premiere on 23rd. May. Kick-starting at 6.30 PM, the channel will present Antara, a heart-warming story of an autistic child. Airing at 7.00 PM is Babul ki Duaien, a show that explores a father’s anxiety and emotions on getting his daughters married and celebrates the beauty of a tender bond between a father and his daughters. Also premiering at 7.30 PM is Vrindavan Ki Radhika, the timeless love saga of soulmates Radhika and Dev. After the resounding success of the Turkish drama Feriha and on popular demand, the show is airing at an all new time-band of 5.30 PM from 12th May.