Mumbai: In line with its strategic expansion plans, Zirca Digital Solutions today announced the appointment of its next generation of leaders, arguably the most prominent appointment being that of Sidharth Gowda. He joins Zirca in Mumbai as Strategy Head – Content and Brand Solutions. Having been Director – Media Strategy and Innovation with Carat, New York, Gowda arrives with the rich experience of managing giant brands such as P&G, Mastercard and Diageo.
Gowda has also worked with Ogilvy in New York and Mumbai, supervising the GlaxoSmithKline and Unilever accounts respectively. Earlier in his career, he had a stint with HSBC, managing national and international customer acquisition programmes.
“I’m glad to be a part of Zirca to further drive their meaningful conversations for clients through content and brand solutions. They have successfully been putting out engaging content already, so I’m excited to share my knowledge and understanding of this space with Zirca,” Gowda said.
Gowda will report to Vikas Dadoo, Vice President – Content and Brand Solutions at Zirca Digital Solutions Pvt Ltd. Dadoo says, “Zirca has grown exponentially since its inception in India and to go further, we require seasoned professionals on board. We are focused on building capabilities to plan & amplify content which strategically fits in brand’s marketing plans . Gowda brings with him a wealth of insights and I’m confident will help us create even more stories for brands that want to be seen globally.”