Zivame, an intimate wear brand, continues to promote inclusivity and body positivity with its latest campaign, “Har Pal Ko Own Karo” (Own every moment), as part of the True Curv range.
Conceptualised by Leo Burnett, the campaign revolves around the idea that confidence is crucial regardless of one’s body shape and size and aims to challenge societal beauty standards by encouraging women to embrace their bodies and feel cherished every single day.
The campaign film sheds light on the prevailing trend of celebrating a narrow range of body types while overlooking the diversity of shapes and sizes. It features a self-assured and charming curvy woman who effortlessly tackles everyday scenarios. From encountering exclusive mannequins to engaging in light-hearted conversations about her curves with a new roommate and gym buddy, the film showcases her conquering life’s challenges with unwavering confidence that comes from the right intimate wear by her side.
Credits:
- Creative Agency: Leo Burnett
- Production House: Content Factory
- Director: Loretta Pinto
