Chennai: Online Food Delivery Brand Zomato has collaborated with Kolaveri di fame, Anirudh Ravichander to launch the Summa Semma Zomato Campaign. The campaign is created by McCann.
Picking up moments from our everyday lives, the song showcases Anirudh savouring all opportunities to indulge into his food cravings. From morning coffee, to afternoon hunger pangs, family get-togethers or parties with friends, Anirudh celebrates each one of them with his perfect food partner- Zomato.
Speaking on the making of the song, Mohit Gupta, CEO- Food Delivery, Zomato said, “Tamil Nadu is known for its vivid food and vibrant music. We, therefore, decided to make a melody that celebrates both and who better than Anirudh to bring it to life. It’s the perfect score to celebrate life’s delicious moments.”
“While music is my passion, good food is my weakness. Therefore, Zomato and this song hold a very special place in my heart. I had a lot of fun mixing food with music and now every time I eat, I can’t help but humm‘Summa SemmaZomato’.I really hope everyone enjoys it as much as I enjoyed making it with Zomato,” added Anirudh Ravichander.