Mumbai: Zuno General Insurance, the digital-first insurer committed to making insurance easy, friendly and transparent, has rolled out its new nationwide mass media campaign, ‘Good Drivers Choose Zuno’. The campaign spotlights Zuno SmartDrive, India’s first telematics-powered, app-led car insurance program that rewards responsible driving with weekly and monthly gift vouchers, renewal discounts, and personalised driving insights.
In a world “where real and surreal are starting to look like twins,” the campaign flips insurance storytelling with three quirky digital films featuring aliens on a sofa, a seatbelt-conscious ghost, and a confused genie — each underscoring that the only truly unbelievable thing is car insurance that rewards safe driving.
At the core of the campaign lies a simple insight: everyday responsible driving deserves real appreciation. Zuno SmartDrive turns this into tangible rewards through its usage-based car insurance model.
To expand this benefit beyond existing customers, Zuno has launched the Zuno Driving Quotient (ZDQ) Challenge, a five-day free trial available to anyone via the Zuno app. Participants receive a personalised driving score, eligibility for additional insurance discounts, gift vouchers, and trip-level insights — making Zuno the first insurer in India to offer a nationwide, app-based pre-purchase assessment with real financial benefits.
“Zuno SmartDrive is an extraordinary proposition. It rewards people for something as everyday yet meaningful as driving responsibly. And when the product itself breaks the category mould, the campaign must be equally disruptive. With ‘Good Drivers Choose Zuno,’ we wanted a clutter-breaking narrative that captures the delightful disbelief people feel when their car insurance rewards them for their safe and responsible driving. It’s bold, playful and reflects our core promise at Zuno: making insurance easy, breezy and surely rewarding,” said Ketan Mankikar, Head of Marketing & PR, Zuno General Insurance.
Adding to this, Gaurang Menon, Regional & Creative Head West, Hashtag Orange, noted, “We’ve been doing some truly creative and strategic work with Zuno over the years, and this time we collectively made sure a standout product like Zuno Smart Drive gets the kind of communication it deserves. It’s not often that you get to build a campaign that flips every typical category trope on its head. We had a blast bringing the Good Drivers Choose Zuno campaign to life with characters as unexpected as aliens, a ghost, and even a genie. Work like this isn’t possible without a brand team that believes in bold ideas. Big thanks to Ketan and the entire Zuno team for backing the vision and taking it all the way.”
The 360° campaign, running over 2–3 months from December 2025, is anchored in a digital-first strategy spanning Google ecosystems, programmatic networks, and major social platforms. It is further amplified through OTT integrations, influencers, meme marketing, and content-led platforms. To drive mass awareness, the digital strategy is complemented by radio, outdoor, transit media, and cinema placements.
Campaign films:
Ghost film:
Genie film:
Alien film:
