MUMBAI: Zydus Wellness’ Nutralite launches a foodtech platform Nutralite Chef for tailor made recipes and meal planning. Leveraging advanced artificial intelligence (AI) and machine learning (ML) algorithms, Nutralite Chef aims to solve complex challenges facing smart urban homemakers around balancing healthy food choices and flavour, while making culinary experience easy, fun, and personalized.
According to Google, there are nearly 1.4 billion recipe searches annually with keywords, such as ‘easy recipes’ and ‘healthy recipes’. A consequence of our busy lives, when people see their fridge after a long day, they see disparate ingredients but nothing to eat.
Nutralite Chef is looking to address this daily dilemma of ‘Aaj khane mein kya banau?’ and helping users overcome culinary challenges, such as availability of limited ingredients or specific dietary preferences, including allergies or intolerance.
Accessible via WhatsApp and web, Nutralite Chef integrates new age AI and ML technologies, including GPT-4xo, Retrieval-Augmented Generation (RAG), Perplexity, and Stable Diffusion, to enable voice or image-based search. The platform also offers unlimited recipes and personalized, step-by-step real-time guidance, while supporting multiple languages, photo search feature and voice commands for a seamless and interactive cooking experience. This ultimately helps in encouraging culinary creativity and supporting users to utilise ingredients from their fridge to come up with dishes that may not seem obvious.
Tarun Arora, CEO, Zydus Wellness said, “Today, technology has reshaped every aspect of our lives, and the health and wellness industry is no exception. At Zydus Wellness, we are driving innovation forward by merging cutting-edge technologies with the food science to solve real-world challenges. Nutralite Chef is a perfect example of this commitment. By leveraging the power of artificial intelligence, we are helping consumers take charge of their health and taste, making nutritious living achievable yet enjoyable, and at the same time inspire creativity in the kitchen. By combining the latest advancements with our commitment to wellness, we are redefining how technology can improve lives and foster healthier, more fulfilling lifestyles.”
Nutralite Chef also supports with meal planning and can recommend meals based on the user’s required serving size, dietary preferences, or calorie requirements, which saves them from decision fatigue. Unlike traditional recipe platforms, it delivers distraction-free suggestions without lengthy narratives or ads, making it ideal for quick and easy access to recipes explains the company.
Marking the second MarTech innovation from Nutralite, the platform will look to play technology accessible and enjoyable for everyone, allowing users to save time while enjoying a personalised cooking experience.
Nutralite brand ambassador and celebrity chef Sanjeev Kapoor said, “Cooking is an art, and the kitchen is a realm where simplest ingredients can create extraordinary dishes. Nutralite Chef empowers every home cook to experiment, create, and enjoy the cooking process without barriers. I am elated to see Nutralite embracing technology in such a meaningful way, ensuring that cooking is always a fun and fulfilling experience.”
