Mumbai: Zydus Wellness’ popular sweetener brand, Sugar Free, has joined hands with Bollywood fitness icon Malaika Arora to promote its stevia-based product, Sugar Free Green. Known for her commitment to fitness and healthy living, Malaika’s association with the brand reinforces its mission to offer a healthier alternative to sugar without sacrificing taste.
In a new three-part campaign, Malaika encourages consumers to indulge their sweet cravings with no guilt, highlighting Sugar Free Green’s benefits for those seeking a healthier lifestyle. This collaboration comes at a time when the demand for natural and organic food products is booming, as consumers become increasingly aware of the health benefits associated with these products. Made from 100% natural stevia, Sugar Free Green is positioned as the perfect solution for health-conscious individuals who love sweetness but want to avoid the excess calories that come with regular sugar.
Sugar Free, which holds a dominant 95% market share in the sweetener category, has been a trusted brand for over three decades. The partnership with Malaika Arora reflects the brand’s ongoing commitment to promoting health, wellness, and responsible indulgence.
Tarun Arora, CEO of Zydus Wellness, commented, “Over the years, we have witnessed a significant shift in consumer preferences, with a growing demand for healthier and more sustainable alternatives. As people become more conscious of their well-being, they are realizing the impact of sugar on health. The rise of India’s organic market further reflects this change, as consumers seek more natural options to complement their lifestyles. At Sugar Free, we are proud to have been at the forefront of this transformation, building a distinguished legacy over the past three decades by providing sugar alternatives that are both natural yet delicious.”
Malaika Arora added, “I’ve always been I’ve always been meticulous of my food choices, and staying fit is a big part of my life. Sugar Free Green has been my go-to for a long time, as it lets me enjoy all my favorite dishes, without any extra calories. Whether it’s a morning smoothie, a cup of tea, or even a dessert, Sugar Free Green is my secret to a balanced diet. I’m excited to share this journey with everyone and inspire them to make healthier choices without compromising on taste.”
In a recent Instagram reel, Malaika shared her love for yoga, how she enjoys staying home, and how she incorporates Sugar Free Green into her daily routine, whether it’s in her tea, coffee, or desserts.
With this collaboration, Zydus Wellness continues to strengthen its position in the sweetener market, offering products that blend health benefits with deliciousness, helping consumers make healthier choices in their daily lives.
