International: Spikes Asia, Asia Pacific’s leading festival dedicated to creativity has announced today that it is open for awards entries along with the Tangrams Strategy & Effectiveness Awards. Regarded as the most prestigious accolade for branded creative communications and marketing effectiveness, these awards offer APAC’s creative industry the opportunity to benchmark and celebrate their work.
This year’s awards see the introduction of the Creative Strategy Spike. Designed to celebrate the idea behind the idea and the impact of strategic planning on brand success, entries into this new award will need to demonstrate exceptional interpretation of a business or brand challenge, innovative thinking and transformational problem solving.
The Print & Outdoor Craft Spike will be replaced with the Industry Craft Spike which will serve to celebrate the creative artistry, talent and skill required to deliver a beautifully executed piece of work that brings a creative idea to life.
To further reflect changes in the industry and market trends, a number of new categories have been added across the awards portfolio:
- The Creative Effectiveness Spike has been expanded to include a new section of eight categories featuring ‘Culture & Context’
- The ‘Culture & Context’ section has now been added to five Spikes: Creative Effectiveness; Digital; Outdoor; Print & Publishing; and Creative Strategy. The section has also been expanded this year to include work that responds to Market Disruption due to local / regional / global issues.
- The Digital and Film Spikes will include a new category ‘New Realities & Voice Activation’
Speaking on this year’s awards changes, Atifa Silk, Managing Director of Spikes Asia and Haymarket Media Asia said; “The Spikes Awards are constantly updated with new award types and categories to stay relevant to the rapidly evolving industry landscape in Asia. The newly added Creative Strategy Spike is a reflection of the increased emphasis on how strategic planning can elevate a creative idea. With two award programmes focused on creative communications and marketing effectiveness respectively, the Spikes Awards and Tangrams Awards are the perfect opportunity for entrants to benchmark both elements in their work at the same time.”