MUMBAI: Taiwan has taken a step in driving regional wellness innovation with the launch of the ‘2025 Go Healthy with Taiwan’ campaign in India. Spearheaded by the Taiwan International Trade Administration (TITA) under the Ministry of Economic Affairs, and executed by the Taiwan External Trade Development Council (TAITRA), this campaign encourages Indian public institutions, enterprises, and SMEs to propose pioneering ways to apply Taiwan’s health-focused technologies to local community needs.
The campaign is structured as an open call for proposals across three strategic sectors: Fitness & Sports Technology, Cycling, and Smart Healthcare. Participants will vie for three $30,000 cash prizes, awarded to the most impactful and innovative proposals. In addition, the top six teams will be invited to Taiwan for an exclusive “Go Healthy Tour”—a curated, immersive experience offering direct access to Taiwan’s health technology ecosystem. This tour will feature hands-on demonstrations, site visits, and networking opportunities with Taiwanese companies, enabling participants to explore collaboration, product integration, and market expansion opportunities firsthand.
This international call not only highlights the strength and innovation of Taiwan’s health industry, but also encourages collaboration with global partners—such as India—to develop smart and sustainable healthy lifestyles through Taiwan’s cutting-edge technologies and solutions,” said Joe Chou, executive VP TAITRA.
Sectoral Focus Areas:
1. Fitness & Sports Technology: From AI-enabled training systems to connected workout equipment, Taiwan’s smart fitness innovations are designed to boost personal and population-wide wellness outcomes.
2. Cycling: As a global manufacturing hub for high-performance bicycles and a leader in urban cycling infrastructure, Taiwan champions cycling as a sustainable, health-positive mode of transport.
3. Smart Healthcare: Taiwan’s Medtech sector offers advanced diagnostic platforms, telemedicine capabilities, and wearable technologies that are reshaping healthcare delivery and preventive care models.
