Mumbai: BARC India has unveiled latest Think report decoding the Television Advertising Volumes for October 2021 which happens to be the centre of festive period in India.
The report reveals that 22% of Advertisers on Television in October’21 were new entrants, which were not present during Jan to September 2021. October’21 has seen highest number of Advertisers and Brands on TV for 2021 with addition of as many as 641 new advertisers and 1065 new Brands.
Most language channels register consistent y-o-y growth in Ad Volumes with Hindi registering highest y-o-y growth crossing 55 Million Seconds (from 48 Mn Sec in OCT 2020) followed by Regional language channels Tamil at No. 2 with 20 Mn Sec (from 17 Mn Sec in OCT 2020), while Telugu at No. 3 recorded 16 Ms Sec (from 12 Mn Sec in OCT 2020). Other language markets like Bengali, Kannada, Marathi, Punjabi and Malayalam remained unchanged in OCT 2021 when compared with OCT 2020.
Hindustan Unilever Ltd remained as Top Advertiser in OCT 2021 despite its y-o-y Ad Volume witnessing dropping from 32 Mn Sec in 2020 to 29 Mn Sec in 2021. Reckitt Benckiser Group stood at No. 2 with 14 Mn Sec of Ad Volume.
Horlicks has over taken Amazon to emerge as Top Brand in the month of OCT 2021 with its Ad Volumes reaching 2.3 Mn Sec while Amazon.in clocked 1.9 Mn Sec. Dettol Soap stood at No. 3 with 1.6 Mn Sec against 1.7 Mn Sec of Ad Volume in OCT 2020.