Broadcast Audience Research Council of India (BARC) released the TV Ad Volume data across Jan-Feb’21.
The report states that 456 Mn seconds of Ad Volumes were registered during the Jan-Mar period, which is the highest since 2018.
Ad Volume Growth was observed across all genres. The news genre witnessed a growth of 25% per cent, GEC by 21 percent, and Movies saw 23 percent growth.
The growth of Ad Volumes on TV observed in Jan-Mar 2021 is broad-based, with Advertisers across the spectrum accounting for the higher levels. The Top 10 Advertisers, as well as the next 40, registered healthy growth, at 37 percent and 31percent, respectively.
The e-commerce sector continued to show healthy growth of 13 percent from Jan to March’21 compared with the same period in 2020.
Digital-native Brands under Education, Pharma/HealthCare, BFSI categories continue to propel the growth of the ECOM sector in Jan to March 2021 Vs 2020. The education sector witnessed 3X growth, Pharma/HealthCare 7X Growth, and BFSI has seen 55 percent growth.
Top 20 Advertisers drove more than 50% of Ad Volumes during this period. Festivals and Special Events like Sankranti and Republic Day in January garnered the highest ever Ad Volumes in 2021 since 2018.
Ad Volumes (Mn secs); Jan to March for respective years excludes associations, social-cultural organisations, Social ads- NGOs and Fillers.