Bangalore: During the nationwide lockdown put in place to halt the spread of Covid-19, groups like women, children, and the elderly have faced the violence of unspeakable proportions where they should be the safest in their own homes. In the first week of lockdown alone, one hotline received double their usual number of calls to report abuse. But because survivors are trapped indoors with their abusers, and making an emergency call may be impossible for many and it is more important than ever that we be vigilant as their friends and neighbors.
The mask is a regular feature of our lives today. Everybody is expected to wear one. The idea is to go behind the mask and identify and help the people who might be victims of abuse.
Aangan Trust believes that community support is crucial in addition to the efforts of the government and police. At this time, it is more important than ever for all of us as community members to remember that folks we know may be facing violence at home. This campaign aims to shed light on our sisters, brothers, and children who are feeling unsafe. We want them to know that ‘we see you, you are not alone, and we are prepared to be the neighbors who can make a call for you if you can’t.’
#Community support to victims of #DomesticViolence is crucial. At this time, it is more important than ever for all of…
— Aangan Trust (@Aangan_Trust) May 4, 2020
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It's more crucial than ever during #lockdown that we are aware of the increased risk of #DomesticViolence, with survivors at home & in close quarters with their abusers. Community intervention is key as we work to #EndLockdownViolence together. . Click the link in our bio to learn of small ways in which you can be a lifeline for someone in danger. . We are proud to partner with @82.5_communications to spread this message far and wide. . . . #EndLockdownViolence #PeopleOfAangan #WomenWorking4Women #LockdownOnDomesticViolence #DomesticViolenceAwareness #DomesticViolence #Violence #DomesticAbuse #Abuse #Safety #ChildSafety #EndViolence #Quarantine #Quarantined #QuarantineLife #Lockdown #LockedDown #Corona #Coronavirus #Covid #Covid19 #CoronaSafety #CoronaSafetyTips #CoronaSafetyMeasures #CoronaSafetyChallenge #SignUpForSafety #MentalHealthMatters
Client: Aangan Trust
Agency: 82.5 Communications, a WPP company
Creative: Team 82.5 Bangalore