Bosch, Gillette, Lifebuoy, Pepsi, Pizza Hut, and SK-II are among the 20 brands whose campaigns have been shortlisted for this year’s WARC Awards for Asia Strategy, a search for the smartest strategic ideas from Asia’s marketing industry.
A wide variety of categories are represented, including automotive, FMCG, insurance, and telecommunications, with both international and local brands for markets across Asia shortlisted.
Campaigns that have run in India dominate the shortlist (9), followed by China (5), Philippines (2), Indonesia (1), Malaysia (1), and there are two regional campaigns.
Chiara Manco, Commissioning Editor, Case Studies, WARC, said: “Whilst the impact of the pandemic continues to be felt, what is striking about the shortlist is the variety of smart ideas and fresh thinking delivering results. A true testament of the great work being produced in Asia.”
The full shortlist is available here.
The 11th WARC Awards for Asian Strategy are currently being judged by an eminent panel of 25 client- and agency-side experts chaired by Lynette Pang, Assistant Chief Executive, Marketing Group, Singapore Tourism Board.
The winners will be announced on 26 October with the jury awarding Grand Prix, Gold, Silver, and Bronze accolades, as well as five Special Awards recognizing specific areas of excellence: the Early Adopter Award, Long-Term Strategy Award, Customer Journey Award, Research Excellence Award, and the new E-Commerce Excellence Award.
Following WARC’s analysis of the winning case studies, and insights report will be published at the end of October, available to WARC subscribers.
More information on the WARC Awards for Asian Strategy 2021 is available here.