Mumbai: 9X Media has provided an apt platform to female DJs by showcasing their special mixes called SmashUps. 9X Media which is popular amongst the ardent music lovers across languages, has collaborated with the very talented female DJs of India for their popular bollywood mixes.
The eclectic mix of the most popular Bollywood songs feature regularly for months on Smashups which is aired on 9XM and 9X Jalwa. In the recent past, Smashups have already featured popular male DJs including Aqeel, Suketu, Kiran Kamath, Aman Nagpal and Notorious. Smashups now also highlights the female DJs across India.
With the underrepresented female DJs across various communities, cities, age-groups a platform like Smashups by 9X Media Network gives these talented artists a great deal of boost. The Network believes in constantly providing a platform to promote the much deserved musical talent be it originals or Smashups.
Speaking on this Ms. Rajitta Hemwaani, Sr. Vice President, Creative Content & New Business 9X Media Pvt Ltd said “We as the country’s leading music channels always want to innovate and reach out to good deserving talent, be it launching mixes or originals. We want us to be the go to destination for every talented musician in the country and we have already taken massive steps in that direction. Having already launched a lot of male DJs in the past, I always felt women DJs were never taken seriously in the country, until recently. We want us to continuing giving the deserving women DJs a platform to showcase their work to the music lovers!”
9X Media has already launched the Smashups by DJ Shilpi Sharma, DJ Rink , DJ Shireen and DJ Ashrafi. The mixes by DJ Paroma, DJ Candice, DJ Syrah and DJ Barkha Kaul and will also go on air very soon.