Mumbai: Swatting mosquitoes is a chore for anyone, especially during the monsoon season, but Apollo Munich Health Insurance makes it FUN with an interactive online game – ‘Kill the Killer’, combined with a public interest message.
‘Kill the Killer’ game is an innovative customer engagement tool that aims to educate people. Not all mosquitos can be killed, one needs to stay completely covered rather than just merely using devices to banish them. ‘Kill the Killer’ game can be played on Apollo Munich’s homepage (http://www.apollomunichinsurance.com ) anytime, anywhere and as many times as you would like to. All you need to do is swat as many mosquitoes as you can in 20 seconds and check your score thereafter. You can share your score on Facebook and Twitter, and can even invite your friends to play it.
“Speaking about the idea behind the game, Antony Jacob, Chief Executive Officer, Apollo Munich said, “Gamification has undoubtedly become a very strong communication tool and the whole world talking about Pokémon Go corroborates it. The Internet offers a world of activities that people can indulge in and through this gamification means we are hoping to raise awareness for dengue, educate consumers about the disease, and thereby infuse an interest in people to banish dengue fear from their lives. At Apollo Munich, we have always focused on innovation and this time around we are moving innovation from products to customer engagement.”
“Apollo Munich’s ‘Dengue Care’, India’s first ‘over the counter’ health insurance policy provides Indians with financial support in battling the dreaded dengue disease, with no underwriting. Available at a very affordable premium, Dengue Care has found immense favour with people across the country who want to reduce the burden of medical expenses for themselves and their loved ones, especially during the monsoon season,” Mr. Jacob added.
Apollo Munich has been active in its social media initiatives and with gamification, the company is taking its customer engagement initiatives to the next level. People can share the game through social media and hence effect a larger understanding amongst the population.
The company is embracing the online medium to further uncomplicate insurance and make it easy to understand for people. Moreover, such initiatives also help solve purchase-related concerns as well as the renewal processes.
