Mumbai: In a first of its kind initiative, LIQVD ASIA, a leading digital marketing agency – has launched India’s First Ever Online Exhibition gateway- ExFirst.com. Google is the premiere partner agency for Exfirst.com and has been curated by iKarmik. In future, ExFirst.com as an umbrella brand can be used to exhibit anything beyond fashion, by any sector or industry.
The first exhibition on ExFirst.com will be an upscale online fashion brands, providing a carefully selected range of juried modern contemporary ready-to-wear collection and boasts of exhibiting exclusives by some of the most illustrious names in the fashion industry today. The mission of this event is to provide designers and retailers with a sprawling digital space to conduct business and network. Over 350 premium fashion designers will showcase and sell their collections for the first time ever under one platform for a limited 3-day period February on 17th, 18th & 19th.
Apparels, accessories, jewellery, shoes, bags and much more will be on display for men, women and children. The product portfolio will cover bridal, resort, trousseau, Indian/Western, formal/casual.
Unlike traditional exhibitions in the physical world, where responsibilities of the organizers are unending, ExFirst.com is a path-breaking initiative to bring that burden to naught, thereby taking care of the interests of the exhibitor as well as the consumer by creating a viable digital platform. There will be over 80,000 products on display. The curators will also take care of the end-to-end shipping and logistics.
Commenting on the launch, Rashmi Putcha, Ideator, Exfirst.com said, “In our research, we found out that, while there are many traditional on ground exhibitions that take place every now and then and at different locations, there was not a single online exhibition platform in operation where customers could surf, select and buy whatever they liked. We saw a huge potential here and that’s how the idea of launching Exfirst.com came to us. For this particular online exhibition, there was tremendous enthusiasm fashion designers, who were excited to be a part of this event. I am also happy to say that iKarmik did a fantastic job of reaching out to the fashion designers and made this exhibition a reality!”
Karmik Varma, Founder, iKarmik excitedly adds, “It’s a one of a kind online event, not just concept wise but also scale wise. Never before has one heard of finding 150+ designers & brands on one platform for a fixed period, that too exclusively for fashion & lifestyle! We had fun curating the merchandise for this. Today, one is increasingly hearing talk of re-monetizng the economy and this is a step in the right direction. Come to think of it, why shouldn’t a fashion exhibition be a part of the movement called Digital India?”
Karmik emphasizes, “The technically savvy brains at LIQVD ASIA have conceptualised a masterpiece of a platform, which promises a lot of firsts, therefore ExFirst! It is slated to witness a mammoth response, even the last mile of the country making the first edition a definite success!”
