Monday, February 2, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Edu-tech startup Makkajai ropes in Voot as digital Partner for Monster Math Competition for Kids

by MN4U Bureau
February 13, 2017
in Featured, Marketing
Reading Time: 2 mins read
A A
Makkajai ropes in Voot

Edu-tech startup Makkajai ropes in Voot as digital Partner

Share Share ShareShare

Mumbai: Pune based ed-tech startup Makkajai, today, announced the All India Math competition that it is bringing to India for the first time after its huge success in US and UK. Makkajai’s Monster math is an award winning game that helps kids learn Math in a fun way. Viacom18 has extended its support to this competition as the digital partner of the competition through its popular OTT platform VOOT. Amazon has also partnered with Makkajai for this competition.

The Monster Math’s mobile game championship is taking place this February.This championship will impart the basic arithmetic skills through a medium that the kids will love immensely i.e. mobile game.

The competition is open for kids between Senior KG to 5th standard. The winners can take home cash scholarships worth Rs.1.5L, besides the daily prizes. Makkajai is the ed-tech startup behind this game. They have been actively making math’s learning fun and effective for over 2.5 Mn kids across the world, through their mobile math’s game – Monster Math!

  • Monster Math has received several critical accolades in the US market including:
  • The only educational game to win the “Best Indie Game” award for 2016 by Google
  • Named the “Best Math App” for 2 consecutive years by PCAdvisorUK
  • The only Primary Math Game to receive invitation to the exclusive EdSurge Conferences in Washington D.C., New Orleans and Austin

Monster Math has been designed by a team comprising educators from Teach for India and the US, Art Directors building Game Simulators for the US Air Force, Teachers and graduates from the Indian School of Business.By blending learning with gaming, Monster Math offers a unique and the best platform for kids to challenge themselves to get better at math in a zero-stress manner.

Vinayak Palankar, Co-Founder and Chief Marketing Officer at Makkajai says, “We conducted a similar competition in US last year and saw massive participation. These days it’s difficult to force kids to solve even a single worksheet with 10 questions, but last year’s winner solved 7318 correct equations in 1 week to win the top spot. This shows how well children can perform when learning is made fun and stress free. With All India Maths Challenge, we are asking kids to compete with themselves, there is no time pressure. There is no penalty for wrong answers, you just have fun and do maths. The registrations are done on the makkajai website.”

Akash Banerji, Head, Marketing and Partnerships, Viacom18 Digital Ventures, said, “At VOOT Kids, we have always strived to provide wholesome entertainment to kids in a way that adds to their learning and development. In Monster Maths we see a great synergy in being able to deliver on this commitment. VOOT is an ideal platform for an initiative like this to be able to connect with parents as well as kids and we’re happy to lend our support to Makkajai on this great initiative.”

Tags: Akash BanerjiMakkajaiOTT platform VOOTVinayak Palankar

RECENT POSTS

Lancôme appoints Sonam Kapoor as Brand Ambassador
Marketing

Lancôme appoints Sonam Kapoor as Brand Ambassador

February 2, 2026
0

Mumbai: Lancôme, a French luxury beauty brand, has announced the appointment of Sonam Kapoor as its Brand Ambassador from India....

Read moreDetails
Union Budget 2026: Infrastructure Push, Risk Guarantees and Tier-II/III Focus Win Real Estate Industry Backing
Marketing

Union Budget 2026: Infrastructure Push, Risk Guarantees and Tier-II/III Focus Win Real Estate Industry Backing

February 2, 2026
0

Mumbai: Infrastructure and real estate leaders have broadly welcomed the Union Budget 2026–27, describing it as a credibility-building budget that...

Read moreDetails
Brandsutra 2.0 highlights real-world brand strategy for South Asia’s growing markets
Marketing

Brandsutra 2.0 highlights real-world brand strategy for South Asia’s growing markets

February 2, 2026
0

Mumbai: Brandsutra 2.0, a new book on marketing and brand building, brings a practitioner-led perspective from emerging South Asian markets,...

Read moreDetails
Union Budget 2026: Indian Inc. Sees a Shift from Stimulus to Structural Strength
Marketing

Union Budget 2026: Indian Inc. Sees a Shift from Stimulus to Structural Strength

February 2, 2026
0

Mumbai: The Union Budget 2026–27 signals a decisive transition in India’s economic strategy—from short-term stimulus to long-horizon structural strengthening. Across...

Read moreDetails
Britannia Treat Croissant celebrates National Croissant Day with a Birthday Bash
Marketing

Britannia Treat Croissant celebrates National Croissant Day with a Birthday Bash

January 30, 2026
0

Mumbai: Britannia Treat Croissant has turned National Croissant Day into a fun-filled Croissant’s Birthday, bringing music, cheering crowds, and a...

Read moreDetails
Netflix and Kimirica launch limited-edition Bridgerton fragrance collaboration by Shondaland
Marketing

Netflix and Kimirica launch limited-edition Bridgerton fragrance collaboration by Shondaland

January 30, 2026
0

MUMBAI: Luxury lifestyle brand Kimirica has unveiled a fragrance first collaboration with Netflix and Shondaland’s global series Bridgerton, signalling a...

Read moreDetails

LATEST NEWS

Union Budget 2026–27: Industry Leaders Back Infrastructure, Manufacturing and Consumption-Led Growth

Union Budget 2026–27: Industry Leaders Back Infrastructure, Manufacturing and Consumption-Led Growth

February 2, 2026
Connecting Policy to People: The Unsung Heroes Behind the Union Budget

Connecting Policy to People: The Unsung Heroes Behind the Union Budget

February 2, 2026

ANALYSIS

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026
Analysis

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026

January 29, 2026
0

Mumbai: iCubesWire has released its Influencer Marketing Consumer Report 2026, shedding light on the increasing role of influencers in shaping...

PEOPLE

Delhivery announces board transition amid strategic rejuvenation
People

Delhivery announces board transition amid strategic rejuvenation

February 2, 2026
0

Gurugram: Delhivery Limited has announced the departures of Deepak Kapoor, Chairman and Non-Executive Independent Director, and Saugata Gupta, Non-Executive Independent...

MARKETING

Lancôme appoints Sonam Kapoor as Brand Ambassador
Marketing

Lancôme appoints Sonam Kapoor as Brand Ambassador

February 2, 2026
0

Mumbai: Lancôme, a French luxury beauty brand, has announced the appointment of Sonam Kapoor as its Brand Ambassador from India....

Subscribe to Newsletters

ADVERTISING

41st Big Bang Awards to Return as Full-Day Creative Industry Experience
Advertising

41st Big Bang Awards to Return as Full-Day Creative Industry Experience

February 2, 2026
0

Bengaluru: The Advertising Club Bangalore has announced the 41st edition of the Big Bang Awards, one of India’s most prestigious...

PRINT

Mamta Kalia and Arambam Ongbi Memchoubi to receive Amar Ujala’s Akashdeep Honour
Print

Mamta Kalia and Arambam Ongbi Memchoubi to receive Amar Ujala’s Akashdeep Honour

January 19, 2026
0

New Delhi: Amar Ujala has announced the recipients of its highest literary honour, the ‘Akashdeep’ Award, under the Amar Ujala...

AUTHOR'S CORNER

Connecting Policy to People: The Unsung Heroes Behind the Union Budget
Authors Corner

Connecting Policy to People: The Unsung Heroes Behind the Union Budget

February 2, 2026
0

Mumbai: The Union Budget is one of those annual events that grabs the attention of everyone, from business leaders and...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Lancôme appoints Sonam Kapoor as Brand Ambassador

Lancôme appoints Sonam Kapoor as Brand Ambassador

February 2, 2026
Union Budget 2026–27: Industry Leaders Back Infrastructure, Manufacturing and Consumption-Led Growth

Union Budget 2026–27: Industry Leaders Back Infrastructure, Manufacturing and Consumption-Led Growth

February 2, 2026
Connecting Policy to People: The Unsung Heroes Behind the Union Budget

Connecting Policy to People: The Unsung Heroes Behind the Union Budget

February 2, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.