Mumbai: Indian cricket team is on its first major international tour of the year in South Africa and the media rights holder for the series, Sony Pictures Networks India (SPN), has seen advertisers responding positively towards the series with industry experts quantifying ad revenue in excess of Rs 200 crores from the series.
By roping in ten sponsors, five co-presenting and five associates, SPN has already sold more than 70% of the ad inventory of the tour that comprises three Test matches, six one-day internationals (ODIs) and three twenty twenty (T20) format games. The Broadcast network is still in the process of looking for couple of more advertisers for choc-o-block sale.
The list of co-presenting sponsors includes Raymond, Maruti Suzuki, Idea Cellular, Airtel, and MakeMyTrip. Associate sponsors are Kent RO, 99Acres, Amazon, Policy Bazaar and Havells.
Apparently, SPN India will air the matches across Sony Ten 1 with English commentary and Sony Ten 3 with Hindi commentary and reached the digital audience through its OTT plaform Sony Liv.
Market sources reveal that the network has kept its pricing of as rates very realistic with selling rates for Test matches are between Rs 1 and Rs 1.25 lakh per 10 seconds, Rs 4 and Rs 5 lakh per 10 seconds for ODIs, and Rs 5.5 and Rs 6.5 lakh for T20s.
Recently, Team India had a great season at home, beating visitors Australia, New Zealand and Sri Lanka. India is going to South Africa for a full two-month tour after four years. The series will kick off with a three Test series on January 5 and the last T20 match is on February 24.
