Mumbai : Post receiving a great response for Suzuki Access 125 campaign ‘Kam Peeta Hai’, Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan and Happy mcgarrybowen have rolled out the second phase to the campaign for their flagship scooter brand. The campaign line ‘Kam Peeta Hai’ is a quirky yet bold take on the two-wheeler’s superior mileage. Suzuki Motorcycle India has launched three more ads as a part of its second leg. The campaign will continue to have a 360-degree approach including print, outdoor, and digital platforms, besides the TVC format.
Commenting on the campaign, Mr. Sajeev Rajasekhran, EVP, Sales and Marketing, SMIPL said, “Suzuki Access 125 is one of the bestselling scooters in the 125cc segment in the premium product category in India. Post the success for ‘Kam Peeta Hai’ TVC, we have now rolled out the second phase of the campaign further strengthening its popularity in the market and drive purchase consideration. The series of TVC reinforces the greater functionality, benefits, and mileage for Suzuki Access 125. The campaign showcases situations during day-to-day activities to connect with the customers.”
Kartik Iyer, CEO and Co-founder, Happy Mcgarrybowen said, “There is no greater proof about the success of a campaign than the direct impact on business. What is even more encouraging to know is the fact that new customers are walking into showrooms asking to be shown the scooter that Drinks less (‘Kam Peeta Hai’). All due credit to the teams that worked on this campaign, especially the client for seeing the potential in a seemingly simple idea.”
The ‘Kam Peeta Hai’ campaign series shows scenarios from daily lives and turns them into a humorous yet bold take when Access 125 performance is in question. It is a unique way to differentiate Suzuki Access 125 from the other two-wheeler while highlighting its strengths.
Suzuki Access 125 is a premium scooter loaded with features such as chrome styled headlamps, easy self-start, digital speedometer and a mobile charging socket as standard equipment. The scooter is also available with an optional front disc brake.
TVC Links:
Boss
Dhaba:
Ram Ravan:
Credits:
Campaign elements: TVC, Digital,
Client: Suzuki Motorcycle India Pvt. Ltd.
Creative Agency: Happy mcgarrybowen
CEO: Kartik Iyer
COO: Samarjit Choudhry
Creative team: Samarjit Choudhry, Bodhisatwa Dasgupta
Account management: Jay Gala, Gitika Mahajan
Director: Karan Shetty
Producer: Vijay Carvalho, Dhananjay Kundar
Production House: Fingerprint Films
