Monday, February 2, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Buzz

Former MRUC Secretary General, Vasundhara Raghavan starts Kidney Warriors Foundation

by MN4U Bureau
March 22, 2018
in Buzz, Campaigns, Featured
Reading Time: 2 mins read
A A
Former MRUC Secretary General, Vasundhara Raghavan starts Kidney Warriors Foundation

Share Share ShareShare

Vasundhara Raghavan, who left the Media Research Users Council as Secretary General in 2005 after a decade with the industry body, has formed Kidney Warriors Foundation as an Apex body to make a difference in patients’ lives in managing kidney disease. This non-profit NGO will strive to assist families with a member suffering from kidney disease, because “this is a family crisis and not just an individual ailment” according to Vasundhara.

She should know. She is a kidney donor herself, as is her first son. Both donated their kidneys to her second son, who was born with a congenital condition which was detected too late. Vasundhara chronicled this in her book Shades of Life, Sublime Joy is in Living, narrating her family’s experience with stages of the disease ending in two transplants. She wrote it to share her view that kidney disease is not an immediate end and can be fought if the family comes together and fights this purposefully, with awareness of what needs to be done.

Sitting in her current home in Dubai, Vasundhara runs two facebook groups The Kidney Warriors and Diet for Kidney Patients, especially to serve kidney patients in India. The first group has admitted 1229 members, a mix of Stage 1-5, Dialysis and Post Kidney Transplantees along with Caregivers. Members undergo a stringent screening process to be sure of legitimacy. People join the group in desperate need for information on how to manage and save themselves. Group members teach them to accept the disease with all limitations placed on them. Senior Nephrologists are in the group and they clear many doubts for patients.

The second group has 2200 members from all over the world, including dieticians and health care workers. “Managing and controlling the diet is one of the critical steps for a kidney patient particularly on dialysis,” says Vasundhara. “We started with imparting knowledge of CKD (chronic kidney disease) diet, organised diet workshops with an expert dialysis patient where patients from all over shared their knowledge.”

The NGO Kidney Warriors Foundation will address the issues in the larger ecosystem that prevents proper care from being extended to kidney patients. “Our goal is to make the medical world and the legal framework for kidney transplants easier. There is a lot of awareness to be created. We can fight this disease, and we are enrolling like-minded people to take up this cause,” says Vasundhara.

Tags: Former MRUC Secretary Generalstarts Kidney Warriors FoundationVasundhara Raghavan

RECENT POSTS

Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste
Campaigns

Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

January 31, 2026
0

Mumbai: Rajnigandha, one of the flagship brands of Dharampal Satyapal Group (DS Group), has launched its latest ingredient-focused video commercial,...

Read moreDetails
Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love
Campaigns

Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

January 31, 2026
0

New Delhi: Archies, a gifting brand renowned for helping people express emotions and celebrate relationships, has partnered with Sudathi, one...

Read moreDetails
GIVA launches Valentine’s brand film ‘All Yours. Love, Sealed in Silver’ highlighting modern relationships with a humorous twist
Campaigns

GIVA launches Valentine’s brand film ‘All Yours. Love, Sealed in Silver’ highlighting modern relationships with a humorous twist

January 31, 2026
0

Bengaluru: GIVA has unveiled its Valentine’s Day brand film as part of its latest campaign, “All Yours. Love, sealed in...

Read moreDetails
Oben Electric’s #SaluteAtSignal turns Bengaluru red lights into moments of respect for traffic police
Campaigns

Oben Electric’s #SaluteAtSignal turns Bengaluru red lights into moments of respect for traffic police

January 31, 2026
0

Bengaluru: Oben Electric, India’s fastest-growing R&D-driven electric motorcycle manufacturer, marked National Road Safety Month with a city-led initiative titled #SaluteAtSignal,...

Read moreDetails
FITPASS launches ‘Thoda Fit, Thoda Rich,’ turning gym streaks into real income
Campaigns

FITPASS launches ‘Thoda Fit, Thoda Rich,’ turning gym streaks into real income

January 31, 2026
0

Mumbai: FITPASS, a fitness and wellness membership startup, has launched its latest campaign ‘Thoda Fit, Thoda Rich’, a digital-first initiative...

Read moreDetails
Little’s gives babies a voice with new campaign ‘Life is Hard. Switch to Softer’
Campaigns

Little’s gives babies a voice with new campaign ‘Life is Hard. Switch to Softer’

January 31, 2026
0

Mumbai: Piramal Consumer Healthcare (PCH), a division of Piramal Pharma Limited, has launched a new digital campaign for its baby...

Read moreDetails

LATEST NEWS

“From Production to Distribution, AI Is Rewiring the Content Value Chain”: Prashant Khanna, JioStar at India Digital Summit 2026

“From Production to Distribution, AI Is Rewiring the Content Value Chain”: Prashant Khanna, JioStar at India Digital Summit 2026

January 31, 2026
Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

January 31, 2026

ANALYSIS

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026
Analysis

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026

January 29, 2026
0

Mumbai: iCubesWire has released its Influencer Marketing Consumer Report 2026, shedding light on the increasing role of influencers in shaping...

PEOPLE

Galderma India names Geetika Saxena as Head of Digital Strategy
People

Galderma India names Geetika Saxena as Head of Digital Strategy

January 30, 2026
0

Mumbai: Galderma India has announced the appointment of Geetika Saxena as Head of Digital Strategy, reinforcing the company’s focus on...

MARKETING

Britannia Treat Croissant celebrates National Croissant Day with a Birthday Bash
Marketing

Britannia Treat Croissant celebrates National Croissant Day with a Birthday Bash

January 30, 2026
0

Mumbai: Britannia Treat Croissant has turned National Croissant Day into a fun-filled Croissant’s Birthday, bringing music, cheering crowds, and a...

Subscribe to Newsletters

ADVERTISING

Economic Survey 2025–26 Calls for 6 am–11 pm Ban on Ultra-Processed Food Ads
Advertising

Economic Survey 2025–26 Calls for 6 am–11 pm Ban on Ultra-Processed Food Ads

January 30, 2026
0

Mumbai: The Economic Survey 2025–26 delivers one of its strongest signals yet to India’s advertising, media, and FMCG ecosystem: the...

PRINT

Mamta Kalia and Arambam Ongbi Memchoubi to receive Amar Ujala’s Akashdeep Honour
Print

Mamta Kalia and Arambam Ongbi Memchoubi to receive Amar Ujala’s Akashdeep Honour

January 19, 2026
0

New Delhi: Amar Ujala has announced the recipients of its highest literary honour, the ‘Akashdeep’ Award, under the Amar Ujala...

AUTHOR'S CORNER

6 Legal Red Flags in Influencer Contracts Most Brands Miss
Authors Corner

6 Legal Red Flags in Influencer Contracts Most Brands Miss

January 30, 2026
0

Businesses increasingly rely on social media influencers as a key marketing channel. However, in our experience, a significant number of...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Network18

All Top Streams across World – Network18 Leads across on Budget Day 2026

February 1, 2026
“From Production to Distribution, AI Is Rewiring the Content Value Chain”: Prashant Khanna, JioStar at India Digital Summit 2026

“From Production to Distribution, AI Is Rewiring the Content Value Chain”: Prashant Khanna, JioStar at India Digital Summit 2026

January 31, 2026
Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

January 31, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.