Mumbai: Godrej aer pocket, range of bathroom fragrances, has launched a new TVC campaign in which it establishes the idea of Happy Bathrooms. This campaign emphasizes that Godrej aer pocket keep bathrooms happy through its unique fragrances, right from morning. This leads to happiness of the consumers throughout the day.
Conceptualised by Creativeland Asia, the ad film explores the early-morning struggle of urban life – refusing to let go off the blanket, debating if it is necessary to get out of the bed and reluctantly dragging oneself towards the bathroom. The film ascertains the fact that the first thing we do when we wake up is to go to the bathroom. It is here, in the bathroom, where Godrej aer pocket is seen. The refreshing fragrance of the product lifts the spirits of the three protagonists. After a deep breath, the three of them break into a happy dance as they go about their bathroom routine in their happy place. A pleasant fragrance at the beginning of one’s day is likely to set a tone for a happier day ahead. This is where Godrej aer pocket comes in, to give us a fragrant start to our day.
The result is a TVC which breaks the clutter, much like the product itself, which comes with a cutting-edge power gel technology. And just like the protagonists, the upbeat music leaves the viewers tapping their feet and humming the tune.
Speaking on the new TVC, Mr. Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd said, “At Godrej, our endeavour has been to make the lives of consumers brighter and better. Godrej aer pocket is one such unique offering which successfully combines fragrances, technology and smart design. Places within homes such as bathrooms can lead to a happier day just because of the way they smell. Happy Bathrooms film, created by Creativeland Asia, will be instrumental in conveying this message to our consumers. The range of fragrances offered by Godrej aer pocket will change their bathroom experience forever and for the better.”
Commenting on the campaign, Mr. Anu Joseph, Chief Creative Officer, Creativeland Asia Group said, “We all know what a great start to the day can do to the rest of the day. A great bathroom experience pretty much guarantees that every morning. The film is a fun expression of that truth.”
Godrej aer pocket bathroom fragrance is a pioneering and radical solution in the category. Infused with slim gel technology, aer pocket lasts up to 30 days. The product is available in five fragrances – Morning Misty Meadows, Bright Tangy Delight, Fresh Lush Green, Violet Valley Bloom and Petal Crush.
Link to the ad campaign:
