Mumbai: BC Web Wise, one of India’s oldest and most renowned digital marketing agency, notable for its extensive digital marketing expertise, has created the first ever AI-technology driven Skin Stress Tool for Bajaj Nomarks, in a website that delivers the skin-stress message at a glance, creating user interest and interaction to know more.
Bajaj Nomarks Skin Stress Tool is a way to understand how stressed an individual’s skin is basis skin type,sun exposure, water intake, and sleep duration. While similar tools have been created by skin care brands in the past, this tool is unique in its experience. It does not need the user to scan their face, take a litmus test, or press a tissue paper to their face.It communicates through the Artificial Intelligence (AI) bot, Noma, that resides on the freshly revamped Bajaj Nomarks website https://www.bajajnomarks.com/
Through an interactive journey with the user, Noma scans through the interaction and using AI reveals a Skin Stress Meter Score, as well as gives the user the root-causethe skin stress. It also provides a customised skin care regime for the user to address the problem
The tool will be promoted through various digital platforms like social, search and content distribution networks.
Sandeep Verma, President Sales and Marketing, Bajaj Nomarks, says, “Our endeavour is to connect with this audience in a differentiated manner. So we decided to restage NOMARKS as a modern Ayurvedic brand. New packaging was a key element of the mix to strongly communicate this change. In addition we have launched a campaign based on how a polluted environment combined with a demanding lifestyle results in skin stress, which manifests itself in the form of marks. The Skin Stress Tool, Noma, is a very innovative use of AIto build the concept of skin stress and build credibility for the brand
Adds, Chaaya Bharadwaaj, Founder and MD, BC Web Wise, “The brand has a very focused proposition, unique to it, focusing on the stress that our skin goes through, and which causes various problems. However, we as an audience, don’t really understand the implications of skin stress and what causes it. Digital interactions reveal a lot of information about our customer. This gave birth to leveraging AI. Further we also have seen that the simpler it gets the more is the user adaptation and that’s really what this tool does.”
You can find a solution to the skin stress at https://www.bajajnomarks.com/
