Mumbai : Tata Salt has taken a noble step to assist elderly and disabled pilgrims to complete their Maha Kumbh yatra through a unique initiative called “Kumbh Ke Shravan”. Tata Salt designed palkis called “Seva Vahan” ferried the elderly and disabled pilgrims free of cost from the Hanuman temple to Triveni Sangam and from Meena Baazar to Hanuman Temple.
The Kumbh yatra is deemed complete in true spirit by doing a ‘Daan’ post the ‘Snaan’ or holy dip in the waters. Not only did these ‘Shravans’ help elderly complete the last mile, but they also provided them with a “Daan Kalash” containing Tata Salt and uncooked grains for the pundits and less fortunate ones.
Kumbh Mela, being the world’s largest religious festival is hugely populated because of which the elderly and disabled sections of pilgrim are at times deprived of the first-hand spiritual experience and completion of their yatra. But, with Tata Salt’s, ‘Kumbh Ke Shravan’ they could complete their Maha Kumbh yatra with ease and comfort and in its true spirit.
Commenting on this initiative, Sagar Boke, Head, Marketing, Consumer Product Business, Tata Chemicals Ltd., said, “Kumbh is a very auspicious occasion where pilgrims from across the country come to take a dip in the holy Ganges. The elderly and disabled face challenges to cover the end mile distance where no vehicles are allowed. Tata Salt, which is lovingly christened “Desh Ka Namak”, facilitated this last mile journey thereby engaging with consumers in an interesting manner. At Tata Salt, we believe in connecting with our consumers in a meaningful way thereby becoming a quintessential part of their lives”
