Mumbai: Cure.Fit, which uses an online-offline model to offer physical fitness (Cult.Fit), mental fitness (Mind.Fit), nutrition (Eat.Fit) has ran in to trouble as an unhappy subscriber launched a complaint against the company and its brand ambassador alleging that ‘false promises’ were made in the company ads regarding services offered by the fitness centre.
Apparently, Actor Hrithik Roshan, who is also the brand ambassador for Curefit’s Cult.Fit, has been booked on the charge of cheating along with three officials of Cult.Fit. The man reportedly lodged a complaint with police on 22nd June stating that in November 2018 he enrolled at the fitness centre /gym by paying INR 17,490 as member for 10 month period for unlimited classes, but was “cheated by not getting workout sessions daily.”
The complainant alleged that he was not given daily workout sessions at Cult.Fit fitness centre though he had paid the fee for “unlimited” classes. Most of the time the workout session is not available which is denying good health benefits causing mental depression, he told ET.
Following the complaint, a case under IPC sections 420 (cheating) and 406 (criminal breach of trust) was registered against the actor, being the firm’s brand ambassador and three senior officials of the company.
In a statement, Cult.Fit said it was cooperating with authorities “as per due process and evaluating remedial action”.
“The customer in question, has behaved inappropriately and violently with our staff against whom we were constrained to take action. The current police complaint appears to have been hence filed subsequently against us falsely, while also mischievously dragging our celebrity brand ambassador, Hrithik Roshan, wrongly in it,” it said.
It may be noted that the company is expanding in cities across India and now gone global as well.
Cure.Fit has the backing of investors to push forward its expansion plans with Japanese investment firm SoftBank reportedly in talks to invest in Indian fitness and wellness startup Cure.Fit.
