Mumbai: The best way for a brand to tap newer audiences and widen their clientele is by sharing content for the users, by the users. This notion paved the way for user-generated content (UGC) – the next big thing in the online marketing space. With big platforms like TikTok, Twitter and Instagram leading the way when it comes to user-generated content, brands are now leveraging this to promote better recall and engage with the next billion Internet users. Keeping this in mind, Social Beat, one of India’s fastest-growing digital marketing solutions company, is working with leading brands to tap the power of UGC.
Swiggy, India’s largest food ordering and delivery platform, is working with Social Beat to launch their first-ever talent show – Swiggy Starhunt. The objective of the talent show is for the delivery partners to showcase their talent by uploading videos on popular video-sharing app TikTok. These videos come under the categories of acting, dancing, singing and musical instruments. The campaign which is ongoing has already got multiple entries and views on TikTok. Social Beat is also working on a robust social media strategy in 11 languages to reach a pan-Indian audience.
Another successful campaign in terms of user-generated content is that of “Seasons of Chocolates” launched by Social Beat and Callebaut Chocolate Academy. As part of the campaign, top chefs from across India were asked to share innovative chocolate dishes that celebrate Indian festivals such as RakshaBandhan, Eid, Diwali, etc. The posts were shared with the hashtag #MadeWithCallebaut and contributed to the brand awareness of Callebaut Chocolate Academy.
“User-generated content is definitely the way to increase engagement and consumer trust. With the availability of low-cost smartphones and data plans, more and more Indians are getting online and the best way to engage with them is by getting them involved in your marketing strategy”, says Vikas Chawla, co-founder of Social Beat.
