Mumbai: Produced by Endemol Shine India Pvt. Ltd, the 13th season of Bigg Boss in Hindi will open on 29th September at 9:00 PM, and thereafter every day at 10.30 pm followed by weekends at 9 pm on COLORS.
Speaking about the launch of the show, Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network Viacom18 said, “The new season of Bigg Boss will tread beyond the usual and speed up the proceedings by presenting the action of two seasons packed in one. To add to the curveball is our Host, Salman Khan whose association with Bigg Boss for the past 10 years has only added more sheen and charisma to the show.”
Elaborating on the concept of the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 said, “Bigg Boss is a property that is year-marked in everybody’s calendar, whether it’s the celebrities who want to participate, the partners who want to associate or the creative thinkers who want to innovate. This season will pick up the pace from the minute the contestants enter inside drawing more traction and raking up multiple debates and discussions.”
Abhishek Rege
Talking about the format of the show, Abhishek Rege, CEO, Endemol Shine India said, “This year, we have strived to present a concept that connotes speed and promptness that will enhance the drama and entertainment quotient like never before. We have relocated the set from Lonavala to Mumbai for the first time and have given the house a wondrous vibe. We hope the audience gets hooked on to this speedy journey that they will soon embark on.”
COLORS’ Bigg Boss is a multiplatform property which will be present across mediums for its audience, while VOOT will keep the digital viewers attuned to the exclusive content and latest ongoing of the house through its popular properties. Viewers will get to vote on Voot and MyJio App.
On the marketing front, a robust network and non-network plan with a mix of news, movies, music and regional channels along with a high impact OOH is being planned.
