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Home Campaigns

P&G Seven Seas launches new digital campaign “My Little Genius” in the run-up to Children’s day

by MN4U Bureau
November 8, 2019
in Campaigns, Featured
Reading Time: 2 mins read
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P&G Seven Seas launches new digital campaign "My Little Genius" in the run-up to Children's da
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Mumbai,In the run-up to children’s day, Seven Seas®, a heritage brand of Procter & Gamble Health Limited (formerly known as Merck Limited), launches a new campaign ‘My Little Genius’. The campaign encourages parents to discover the true potential in their little one and celebrate it with the whole world.

As part of the campaign, Seven Seas® will launch ‘The Museum of Genius’ on the occasion of children’s day. The virtual museum is a platform to exhibit the creative streak in your child, where your tiny tots’ innovative idea will be celebrated online. To be part of ‘The Museum of Genius’, upload a video or photo of your child’s unique creation on Facebook or Instagram using the hashtag #MyLittleGenius. First 50 entries each day will win free samples of Seven Seas® Kids Emulsion*.

Milind Thatte
Milind Thatte

Procter & Gamble Health Limited’s, Managing Director, Milind Thatte said, “Seven Seas® is delighted to launch this very special campaign #MyLittleGenius on the occasion of children’s day aligned to our philosophy of helping unlock every child’s true potential. Children have so many unique qualities and hidden talents such as those depicted in our campaign films released on various digital channels including our Seven Seas® Facebook page. We call on parents to send in stories of their little geniuses at the earliest and see their child’s talent celebrated on the Seven Seas® ‘Museum of Genius’.”

‘The Museum of Genius’ featuring the entries of the little geniuses will be digitally unveiled by Bollywood Actress and celebrity mother Raveena Tandon around children’s day.

Bollywood Actress and celebrity Mother, Raveena Tandon said, “I am glad to be part of a campaign that promotes the creativity and true potential in children. My association with Seven Seas® is a long-standing one that focuses on growth and development of children through nutrition supplementation, to help them unlock their true potential. I am excited to unveil the Seven Seas® ‘Museum of Genius’ this children’s day and going through the hidden talents of children across India. I call on parents to share their entries and help Seven Seas® showcase their stories”.

The on-ground unveiling  of the ‘Museum of Genius’ will take place at The Krazy Kids Karnival on 17th November in the presence of Actress Raveena Tandon. She will be present at the event to create awareness on the importance of Omega-3 Fatty acids and essentially DHA, Vitamin A, and D for the growth and development of young children.

Tags: My Little GeniusP&G Milind ThatteP&G Seven SeasRaveena Tandon

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