Mumbai: B4U Bhojpuri’s “Aashirwad Chhathi Maiya Ke” World Television Premiere receives an overwhelming response. Based on Chhathi Mata, the movie was conceptualized and produced by B4U’s team &had the World Television Premiere on 2nd November, 2019. This was on the occasion of Chhath, a popular annual festival celebrated amongst Bhojpuri audiences across UP/Bihar/Jharkhand in India.
The movie’s WTP screening on 2nd November, 2019 a Saturday evening garnered a reach of 2.4 Million Unique Viewers with a time spent of 50.13 Minutes &delivering .79 Million Impressions in the Bihar/Jharkhand Market.
| Description | TVT (000)’s | Dly Rch (000’s) | Dly TSV (Mins) |
| WTP-BJFF-AASHIRWAD CHHATHI MAIYA KI | 799.43 | 2403 | 50.13 |
*Source: BARC India: TG: NCCS 2+ years, Market: Bihar/Jharkhand, Week 45 (Period: 2nd Nov to 8th Nov, 2019)
Chhath is celebrated to thank ‘SunGod’ for bestowing the bounties of life on earth and fulfilling particular wishes. During the occasion, Bhojpuri devotees offer prayers with religious rituals, including puja & prasad, bathing in the Ganges and fasting.
B4U Bhojpuri which launched on 15th May, 2019, has consistently risen to a leadership position in the Bhojpuri genre. Showcasing popular Bhojpuri movies, WTPs, devotional songs and festive programming for its audiences. The B4U Bhojpuri team has now entered producing its own original movies which are released in the theatres with subsequent “World Television Premieres” on its own channel. B4U Bhojpuri’s digital content on YouTube too has seen an overwhelming response with its last song “Devar Kari Ghaat” sung by Bhojpuri superstar ‘Khesari Lal Yadav’crossing over 120 Million views.
