WPP Australia and New Zealand has announced the acquisition of martech company Dominion in New Zealand.
“Acquiring Dominion supports our strategy of combining technology and commerce with experience and communication services,” said WPP AUNZ CEO Jens Monsees. “New Zealand clients are advancing quickly in this space and this acquisition is as an investment to support this important market.”
Dominion, which was established in 2011, will be integrated through a merger with WPP AUNZ’s global innovation and experience design agency AKQA.
“AKQA has already been recognized as achieving ‘Adobe Campaign Specialisation’ status. The acquisition of Dominion advances our New Zealand ambition and partnership with Adobe in a big way, in our fastest-growing market,” said Brian Vella, AKQA Managing Partner, Asia Pacific.
“We continue to be focused on what our clients need most both now and in the future.”
Dominion CEO and founder Marcel Blake added: “It complements our existing service offering and will enable us to continue to innovate with the opportunity to branch out into experience design, content and creative services.”
Blake will take on a new role as operations director, reporting to AKQA New Zealand managing director Stephen Forth.
“This new joint entity will provide even further opportunities to challenge the market and create a better future with AKQA’s client base by offering rich, innovative brand storytelling throughout the entire customer journey, bringing clients’ long-term brand purpose to life while maintaining a laser focus on short term performance,” said Forth.
