Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 28 against week 27. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Most Aired:
This week too we see Whatsapp leads the category followed by advertisement by the Ministry of Health &Family Welfare, while we see a swap in positions this week with Ponds White Beauty moving up and securing the 3rd spot and previous week’s 3rd spot holder Clinic Plus Shampoo getting down to the 4th spot and for the last spot we have Sunsilk Black Shine.
Most Watched:
This week we see a lot of changes in this category, with Vicks Vapourub moving up and leading the category followed by Tide Plus Extra Powder, while we see previous week’s leader Vicks 3 in 1 getting down to the 3rd spot, and for the last two spots, we have new entrant Pampers Baby Dry Pants and previous week’s 2nd spot holder Lux Toilet Soap.
Most Liked:
This week too for the Most Liked category we see Whatsapp leading the category, followed by 4 other new entrants that are Cadbury Dairy Milk Chocolate, Airtel 4G, Dettol Antiseptic Liquid, and LakmeEyeconic
