The TAM AdEx-Television Advertising Report VII for period Apr-Jul’20*, we focus on the Part 2 of the report that talks about the Analysis on advertising by Top 5 Advertisers during Jun’-Jul’20*. Here we have highlighted HUL & Reckitt Benckiser India.
Top Advertisers: Jun-Jul’20*
During Jun-Jul’20*, the Top 10 advertisers together contributed 50% share of TV Ad Volumes. ‘HUL’ alone had more than 1/4th of the Ad Volume share followed by ‘Reckitt’ with 7% share.
Top 5 Advertisers on Television (Jun-Jul’20*)
Advertiser: Hindustan Unilever (HUL)
Sharp rise in Ad Volumes from week 25 onwards with a peak in week 27, Ad Volumes increased by 22% in week 29 compared to week 23.
Categories of HUL
73% of HUL’s Ad Volumes in Jun-Jul’20* constituted by Top 10 categories
Brands of HUL
HUL advertised for 100+ brands during Jun-Jul’20*, Top 10 brands of HUL accounted for 34% share of Ad Volumes
Growing Brands of HUL
Comparing with Apr-May’20, 64 of the 105 brands reported an increase in Ad Volumes during Jun-Jul’20*
Brands of HUL present in Jun-Jul’20* and not in Apr-May’20
28 brands were advertised only during Jun-Jul’20*
Advertiser: Reckitt Benckiser (RB)
Sharp rise from week 24 onwards with highest Ad Volumes in week 29, Ad Volumes increased by 4.5 times in week 29 compared to week 23
Categories of RB
90% of RB’s Ad Volumes in Jun-Jul’20* constituted by Top 7 categories
Brands of RB
RB advertised for 30+ brands, Top 10 brands of RB accounted for 82% share of Ad Volumes
Growing Brands of RB
Comparing with Apr-May’20, 11 of the 32 brands reported an increase in Ad Volumes during JunJul’20*
Brands of RB present in Jun-Jul’20* and not in Apr-May’20
Total 10 brands were advertised only during Jun-Jul’20*
