Amid a rapacious cannonade from a number of gaming brands, the Indian market has itself a genuine giant of the industry in the form of Parimatch.
A household name among the FC Shakhtar and APOEL faithful – being one of their chief sponsors – Parimatch, since its inception in 1994, has grown at a remarkable pace. Talking purely in terms of numbers, 2.4 million registered users across Asia, Africa, Europe and Latin America speaks volumes of where the brand currently sits.
With a tenacious hold over Esports and MMA to go with the fact that Parimatch also happens to be the Official Betting and Wagering Partner of UFC (Europe and CIS region), the company is doing just as much to fulfil its social responsibilities. Taking care of that is the Parimatch Foundation in 2018, which aims to “promote the health and well-being of the community through education and engaging children in sport while providing equal opportunities for everyone.”
As Parimatch now sets its sight on India’s vaunted market ahead of the start of the Indian Premier League, those at the top very much realise the importance of having a local sense and feel to the brand. To be able to accomplish that, they’re availing the expertise of Japneet Singh Sethi, whose industry-nous remains second to none.
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Astoundingly, this is not all that Parimatch has in store, with a “major” lagniappe, perhaps a game-changing dynamite, being prepared to send a roaring message across India.
“Having a long history of providing high-quality entertainment for players all over the world, we are thrilled to bring that customized experience to the Indian players. To the nation, which has so many incredible entertaining options such as Bollywood, cricket, world-class music artists. I believe that we have what is required to not only take part of that market but rather to take over,” said Dmitry Belianin, CMO of Parimatch International.
