New Delhi: St.Botanica – one of India’s leading premium skin & personal care brands offering plant-based, PETA certified and toxin-free products has launched digital campaigns featuring Indian actress Vaani Kapoor and Tara Sutaria. The campaign underpins the brand’s core philosophy of delivering ‘Goodness of Nature’ in its products. With these campaigns, St.Botanica plans to strengthen its appeal amongst millennial and aspirational young patrons.
Through the ‘Beauty by Nature’ campaign, the brand aims to highlight its Vitamin C infused skincare range. As an ingredient Vitamin C is a potent antioxidant that helps heal blemishes, reduce hyperpigmentation, and give your skin an out-of-this-world glow. Set amidst a verdant backdrop the film features the vivacious & beautiful Vaani Kapoor romancing the camera, having a fun conversation with her girlfriends, and even challenging the naysayers & teasers. The ‘Shamshera’ & ‘Chandigarh Kare Aashiqui’ movie star Vaani Kapoor is seen carrying her flawless AM to PM daily skincare routine and endorsing her love for St.Botanica’s range of serums, face cleansers, masks, scrubs, creams, etc. The quality-driven range marries science and nature to create a holistic skincare experience that is nourishing and effective.
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Through the ‘Glam by Nature’ campaign, the brand showcases its premium hair care – GO Range. Enriched with potent naturally-derived ingredients, the perfect concoction of essential botanical extracts, the GO Range helps in rebonding and reinforce the hair surface giving the tresses a hit of Natural Goodness. As a tribute to nature’s beauty, the ‘Tadap’ movie star Tara Sutaria performs a one-of-a-kind dance performance that tells the story of how St.Botanica believes in discovering glamour in nature. Set in a magical forest, the film shows how nature too can be an extravagant stage, where glamour comes in many forms. The forest canopy bathes Tara in sunlight, while her luscious locks drop with a playful bounce. The actress with a million-dollar smile celebrates the richness of all-natural extracts that helps provide strength and nourishment into your strands to stimulate healthy hair growth.
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On the campaign launch Sahil Mehta, Founder, St.Botanica said, “As ambassadors, both Vaani & Tara embodies and exemplifies our brand values. The campaigns represent the growing awareness of Overall Well-being and acceptance of plant-based, sustainable, and toxin-free formulations across consumer verticals for skin and hair. We have tried to highlight this proposition in the films, and we are certain it will resonate with the millennial, and Gen Z across geographies.”
“At St.Botanica we believe in pure, natural ingredients and pursue a rigorous clinical and dermatological testing regime. The growing demand for clean label, cruelty-free vegan beauty products has validated our thesis and we are already on a runway to become an INR 100 crore company in the next few months. We aim to more than double the business by end of the next financial year.” He added.
