Ad Space in Print rose by 51% in May’21. Ad Space in week 2, May’21, surged by 90% Compared to week 2, May’20.
Tally of categories grew by 4%. Coaching/ Competitive Exam Centre and Hospital/Clinics categories maintained their Top 2 positions in May’21 over May’20.
6 out of the Top 10 categories were new entrants. 220+ growing categories seen in May’21.
SBS Biotech was the top advertiser in both May’21 and May ’20. 3 of the Top 10 advertisers with ranks 3, 5 and 9 were exclusive to May’21 over May’20. Among the brands, Aakash Hybrid topped in May’21, while the highest upshift in rankings was seen for LIC. 80+ new categories, 9.1 K+ new advertisers and 10 K+ new brands seen in Print during May’21 over May’20.
Ad Space in Print grew by more than 50% during May’21 compared to May’20. Ad Space in week 2 of May’21 surged by 90% compared to week 2 of May’20, whereas week 5 saw the lowest increase of 22%.
Coaching/ Competitive Exam Centre and Hospital/Clinics categories have maintained their Top 2 positions in May’21 over May’20. 6 out of the Top 10 categories were new entrants during May’21. The top 10 categories had a 41% share of Ad Space.
Coaching/Competitive Exam Centre among the categories saw the highest increase in Ad Space with the growth of 92%, followed by OTC Products with 4 Times growth during May’21 compared to May’20. There were 220+ growing categories present in May’21 compared to May’20 in Print.
SBS Biotech was the top advertiser during both May’21 and May’20. 3 of the Top 10 advertisers with ranks 3, 5 and 9 were exclusive to May ’21 compared to May’20. Fiitjee saw the highest positive rank shift to enter the Top 10 list during May’21 over May’20. Top 10 advertisers added 32% share of Ad Space in Print during May’21.
Aakash Hybrid was the top brand in Print during May’21, followed by Fiitjee. 4 of the Top 10 brands with ranks 1, 7, 9 and 10 were exclusive to May’21 compared to May’20.
The highest shift in rankings was seen for LIC during May’21 compared to May’20. The top 10 brands grabbed a 17% share of Ad Space in May’21, among which five belonged to SBS Biotech
80+ new categories, 9.1 K+ new advertisers and 10 K+ new brands seen in May ’21 over May’20. Sauce/Ketchup was the top new category, followed by Tooth Pastes in May’21 compared to May’20. Emami was the top new advertiser, followed by Mankind Pharma in May ’21 over May’20. Aakash Hybrid topped among the latest brands followed by Itchku Range of Products in May’21 compared to May’20
